Digital Marketing Strategists leverage a customer data platform (CDP) to segment prospective student audiences, develop personalized website campaign strategies, and use data from websites and other systems to identify high-yield attribution strategies and behavioral trends among user groups.

Duties and Responsibilities:

• Website Personalization
  • Architect website personalization strategies driven by clients’ business marketing goals and objectives
  • Collaborate with internal team members across Copywriting, Web Development, and Digital Advertising teams to execute those strategies
  • Build personalized website content interactions and campaigns in the CDP
• Reporting and Analysis
  • Create in-depth monthly and ad hoc reporting and analysis for the clients to which you are assigned using Google Analytics, Google Data Studio, and platform reporting tools
  • Analyze data in aggregate, identifying short- and long-term trends and making thoughtful recommendations accordingly
• Client Interaction
  • Foster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices
  • Work directly with clients to understand their objectives and KPIs
• Internal Team
  • Show thought leadership through contributions to team meetings, bringing forward ideas about process improvements, strategic testing, and ways to increase client satisfaction/campaign success

Knowledge/Skills/Abilities:

• Excellent attention to detail and ability to effectively multitask in a deadline-driven atmosphere
• Clear oral and written communication skills, both internally and externally, confidently speaking to and presenting on campaign performance with both clients and internal Digital team members
• Demonstrated problem-solving skills and utilization of resources to work independently and troubleshoot arising issues before escalating to senior team members
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods

Credentials and Experience:

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• 2 or more years of experience in a digital marketing campaign management role or experience with marketing automation or customer data platforms
• Experience analyzing and reporting on data trends with full understanding of digital marketing KPIs and success metrics
• Experience using and analyzing data visualization tools such as Google Data Studio and Google Analytics