The Digital Marketing Technologist is responsible for the end-to-end setup, integration, and ongoing maintenance of Customer Data Platforms (CDPs) for Carnegie’s higher education clients. Working cross-functionally with internal teams and directly with clients, the Technologist maximizes CDP utility, aligns technical frameworks with institutional goals, and uncovers strategic opportunities to leverage data effectively.

Duties and Responsibilities:

• Platform Setup & Configuration
  • Deploy customer data platforms utilizing Carnegie’s higher-ed playbook, tailoring the implementation to align with each client’s unique website architecture and technology stack.
  • Collaborate with account management and internal stakeholder teams to map agency-standard technical setups to specific institutional goals and data requirements.
  • Architect and build precise audience segments for execution by both internal and client-side marketing teams.
• System Integration & Data Engineering
  • Partner with client and internal technical teams to establish automated data pipelines with external CRMs and ingest ad-hoc, disparate datasets.
  • Organize and maintain data feeds routing critical data points to BigQuery, ensuring strict adherence to defined schemas for downstream visualization and reporting.
• Ongoing Management & Optimization
  • Perform rigorous quality assurance checks using system alerts, automated tools, and manual audits to maintain high data integrity.
  • Update and troubleshoot system connections and tenant configurations in response to technical changes, client strategic shifts, or platform updates.
  • Continuously optimize tenant environments to leverage new CDP features, tools, and best practices as they emerge.

Knowledge/Skills/Abilities:

• Strong understanding of the Document Object Model (DOM); proven experience using Google Analytics, Google Tag Manager, or equivalent platforms to track behavior and trigger event-based actions.
• Proficiency in targeting web elements using CSS and jQuery selectors, alongside a solid foundational command of JavaScript.
• Deep understanding of how to clean, structure, and maintain data flows between disparate systems across a modern MarTech/CRM stack.
• Demonstrated ability to translate complex data and technical requirements into clear, actionable strategies for non-technical internal teams and university clients.
• Strong troubleshooting skills, with a proven ability to leverage available resources to solve technical roadblocks independently before escalation.
• Exceptional attention to detail with the ability to multitask effectively within a deadline-driven, fast-paced agency atmosphere.

Credentials and Experience:

• Bachelor’s degree or higher
• 1–3 years of experience using Customer Relationship Management Systems (CRMs) or Customer Data Platforms (CDPs). Experience with Slate or BlueConic a plus
• Experience with HTML, CSS, and JS
• 1-3 years of marketing analytics experience using Google Analytics, Google Tag Manager, or custom reporting tools
• Experience with Google Big Query and Google Data Studio a plus