Admissions & Parent Engagement

· Meet with prospective parents to explain the school’s admission procedures, curriculum, fee structure, and GEMS services (Ambassador program, FAB Credit card, GEMS Rewards, etc).

· Guide families through the entire admissions journey, ensuring a positive, transparent, and responsive experience.

· Maintain up-to-date knowledge of assigned school’s programmes, values, and unique differentiators to effectively promote its strengths.

Pipeline Management & Conversion

· Support Admissions officers manage admissions pipeline of leads and opportunities in alignment with established SLAs.

· Ensure timely follow-up with all prospective families, maintaining consistent communication to support engagement and conversion.

· Liaise closely with the SLT to secure prompt feedback on assessments and applications, maintaining a high conversion rate and quick turnaround time.

Achievement of retention targets in line with set KPI’s

Reporting & Analysis

· Prepare and share timely reports with Sales Operations Manager, on enrolment progress, projections, and key performance indicators across assigned schools.

· Provide insights on parent feedback and Lead Quality to Sales Operations Manager and Marketing Manager.

· Share competitor insights regularly with the Sales Operations Manager and Principal to support informed decision-making and positioning strategies.

Achievement of performance management targets in line with set KPI’s

Market Awareness & Competitor Intelligence

· Supports the Sales Operations Managers on the ground recourse by gathering information from parents and community interactions about competitors’ offerings, promotions, and reputation.

· Share competitor insights regularly with the Sales Operations Manager and Principal to support informed decision-making and positioning strategies.

· Conduct mystery visits to assigned schools to provide feedback aligned with the above.

Achievement of data quality improvement targets in line with set KPI’s

Retention & Cross-Sell

· Support retention initiatives by identifying at-risk families early and escalating feedback to Sales Operation Manager and Principal (through NPS scores, TCs, Re-enrolment intentions).

· Lead cross-sell opportunities by informing families about suitable sister schools and programmes within the cluster/GEMS network.

Solid time management skills

Ability to multi-task and cope with peaks of demand

Advanced user of Microsoft Office and able to utilise technology well to present facts to the management.

Able to manage a diverse team’s performance and relationships.

Analytical Thinking

GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments.