Director, Brand and Creative Marketing
GoGuardian
We are an outcomes-focused learning company with a steadfast focus on improving learning environments, one classroom at a time. Working with us means joining a remote team of diverse, committed, mission-driven employees who are inspired by our vision, dedicated to our customers, and ready to roll up their sleeves. Guardians put their heads together to solve problems, learn together from experiments that fail, and stand together by their work with full accountability. We balance our diligence with an inclusive culture that invites everyone to bring their whole self to work. Join us and learn why “I love the people here” is one of the most frequent comments we hear from Guardians.
The Role
We’re looking for a Director of Brand Marketing & Creative to build equity in GoGuardian’s portfolio of products and the creative execution of marketing initiatives. In this role, you’ll define, execute, and deliver a consistent, high-quality and differentiating creative output spanning across company-wide initiatives to effectively communicate our brand story and connect with target audiences. You’ll lead a multidisciplinary brand and creative team, including: copywriters, designers, production, and brand team members as well as agency partners and contractors, and report to the VP, Head of Marketing & Communications.
The ideal candidate will have a strong understanding of brand strategy, positioning and messaging and a successful track record in developing impactful and differentiating creative spanning across initiatives company-wide.
What You'll Do
- Develop and refine GoGuardian the brand strategies for GoGuardian and Pear Deck Learning, ensuring they align with our forward-facing strategy and overall business objectives
- Conceive and implement concepts, guidelines, and systems design across various creative projects and oversee them to completion
- Ensure high-quality creative output that meets brand standards and resonates with our target audience across asset types, including: video, audio, digital, website pages, event design, and marketing and sales collateral
- Lead a multidisciplinary creative team providing direction on creative strategy for the development of integrated marketing initiatives across ideation sessions, concept development, and asset and content creation.
- Partner with business stakeholders and executive leadership to ensure alignment and effective execution of brand initiatives, representing the Brand & Creative team in presentations and strategic discussions
- Track and analyze brand performance metrics to measure the effectiveness of campaigns and make data-driven recommendations
- Recruit, manage, and inspire the creative team with best practices, fresh ideas and perspectives, and coaching through concept development, creative recommendation of ideas, and revisions
- Oversee multiple projects through all stages of development in partnership with Production and Marketing Operations
- Anticipate challenges and escalate roadblocks such as budget and resourcing constraints or unmet dependencies
Who You Are
- 10+ years of related advertising agency or internal brand management and creative team leadership experience
- Track record of success creating and executing integrated campaigns, event experience design, video, audio, digital, social content, website pages, and marketing and sales collateral
- Strong understanding of brand strategy, positioning and messaging, and mechanisms to measure equity and perception in the marketplace
- Hands-on experience in developing creative, including copywriting, graphic design, and brand creation
- Previously managed creative individual contributors across copywriting, design, production, and brand marketing
- Passionate about brand development and systems design
- Able to inspire a new perspective and rally team members around ideas
- Skilled at building productive relationships at all levels throughout our organization and with external partners
- Excellent communication and interpersonal skills.
- Eager to take initiative in a fast-paced, ever-changing, dynamic environment.
- Fueled by the opportunity to truly impact the education landscape.
- Something else? Tell us! We want to learn more about you…
What We Offer
- Competitive pay, complete health insurance, 401(k) matching, bonuses, and an employee stock option plan.
- Flexible time off, 13 paid holidays, paid parental leave, wellness days, and a paid year-end holiday break.
- A robust catalog of benefits that support your professional growth and personal wellbeing: learning funds, lifestyle funds, online yoga & meditation classes, fertility & adoption reimbursement, giving funds with company match, and more…
Plus the intangible:
- A varied and challenging role in a global and highly innovative high-growth company.
- Supportive, driven colleagues who have your back and share your passion.
The typical base salary range for this position is $175,000- $200,000. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.
Please share this with your friends or co-workers who may be interested in working at GoGuardian! We have multiple openings and are always looking for talented people.