We’re seeking a strategic, results-driven Director, Events and Partnerships to own the planning, execution, and performance of North American events and field marketing programs. This role builds integrated experiences that drive pipeline, support revenue growth, strengthen customer relationships, and increase brand visibility. The ideal candidate combines strategic thinking, strong execution, data-driven decision-making, and cross-functional leadership.

Key Responsibilities

• Own the strategy, planning, and execution of 30+ annual events across North America, including large trade shows, regional events, field activations, micro-events, and an owned virtual conference
• Develop and evolve the event and field marketing strategy aligned with revenue goals, go-to-market priorities, product focus, and brand awareness objectives
• Serve as the central owner of event strategy and execution, partnering cross-functionally with Sales, Marketing, Product, Customer Success, and Executive Leadership
• Align audiences, messaging, and experiences with target personas, priority accounts, and regional sales initiatives
• Allocate and manage event budgets, resources, vendors, contracts, and timelines to maximize impact and ROI
• Evaluate and pursue new event opportunities, partnerships, and market presence to support growth and competitive positioning
• Define success metrics and forecast event-influenced pipeline; track performance across the funnel using Salesforce and HubSpot
• Partner closely with Sales to ensure strong pre- and post-event execution, including lead follow-up, meeting outcomes, pipeline progression, and deal acceleration
• Monitor program ROI and pipeline contribution to inform ongoing investment decisions and program optimization
• Present program performance, forecasts, and strategic recommendations to senior leadership
• Develop high-touch executive experiences for Director- through C-level audiences to accelerate relationships and deal progression
  
• Own content and speaker strategy for industry and owned events, emphasizing customer storytelling and thought leadership
• Manage and mentor a Webinars & Campaigns Manager, ensuring alignment between digital and in-person engagement
• Partner with the CEO and wider executive and go to market teams to lead key strategic partnerships and execute joint marketing initiatives to expand brand reach and pipeline impact (~10% of your time)
• Maintain relationships with top 5-7 integration partners (CRM, SIS, ERP, LMS) including maintaining contractual partners relationship programs, activating co-marketing opportunities, and ensuring awareness across Gravyty of how to leverage being in the partner networks of major ed tech companies.
  
  

Qualifications

• 5-7+ years in events marketing or related field, preferably within B2B tech
• Highly organized, with the ability to balance strategic planning and hands-on execution across multiple programs simultaneously.
• Experience managing a large-scale event portfolio with measurable pipeline and revenue impact.
• Strong cross-functional leadership and executive communication skills.
• Data-driven approach to program optimization and investment decisions.
• Experience managing budgets, vendors, and third party relationships
• Willingness and ability to travel as needed (<10%)
  
  

Bonus Experience

• Executive-level and account-based marketing programs
• Salesforce, HubSpot, ON24, or similar platforms.
• Partnerships or co-marketing experience.
  
  

About Gravyty

At Gravyty, we are redefining how higher education, K-12, and nonprofits engage students, alumni, and donors. Our AI-powered platform transforms engagement by breaking down data and technology silos, creating a seamless experience across the entire lifecycle—from student success to alumni and donor relationships. Trusted by over 2,750 institutions and organizations, Gravyty powers more than 25.5 million interactions annually, driving better outcomes, greater efficiency, and stronger connections.

Our global team of 150+ passionate professionals is united by a shared commitment to innovation, excellence, and making a real impact. If you’re looking to be part of a dynamic, purpose-driven company, Gravyty is the place for you.

We offer competitive benefits, employer-matched retirement plans, flexible time off, and a supportive environment where your contributions make a difference.

We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the hiring process, please let us know, and we will work with you to meet your needs.