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Assistant Manager - Marketing (CRM)

Great Learning

Great Learning

Marketing & Communications
Bengaluru, Karnataka, India · Gurugram, Haryana, India
Posted 6+ months ago

Job Description

  • Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc.
  • Build, execute & optimize user journeys for user-driven actions.
  • Coordinating with the creative team to build assets & content for lead nurturing across different channels.
  • Develop templates & tools for enabling the sales team.
  • Build a repository of learner testimonials – video+text
  • Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement.