Product Owner, Marketing Data and Analytics
John Wiley & Sons
Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
The Product Owner, Marketing Data and Analytics translates marketing data strategy into actionable data products and capabilities that enable insight-driven decision-making and measurable marketing performance. Sitting within the Marketing Data and Analytics team, this role reports to the Senior Director, Marketing Data and Analytics and works as the bridge between Marketing, Data Engineering, Analytics, and Technology teams. The Product Owner is responsible for ensuring that the Marketing Data Model, reporting environments, and data pipelines deliver trusted, scalable, and business-ready audience insights that meet strategic objectives. This is an individual contributor role requiring strong technical fluency, stakeholder management capability, and a customer-centric approach to data product ownership.
Job Responsibilities
Own and maintain the product roadmap for marketing data and analytics capabilities, aligning a 12–18 month plan with business strategy and prioritising initiatives based on impact, feasibility, and business value.
Translate business requirements into clear technical specifications, including detailed user stories, acceptance criteria, and MVP approaches for new data sources, data model enhancements, and reporting capabilities.
Serve as the primary liaison between Marketing, Data Engineering, MarTech, and Technology teams — facilitating sprint planning, backlog refinement, and presenting roadmap updates to leadership.
Ensure data pipelines, models, and reporting outputs are robust, well-governed, accurate, and aligned to defined KPIs, supporting advanced segmentation and personalisation at scale.
Champion data-driven decision-making by empowering marketers and analysts with trusted, accessible, and actionable insights while upholding governance, data quality, and compliance (including GDPR) standards.
Proactively identify and resolve data quality risks, performance bottlenecks, and optimisation opportunities, while continuously improving documentation and cross-team communication processes.
Required Qualifications
Education
Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or a related field
Experience
5+ years of product management experience in MarTech or digital marketing platforms
Proven experience in data product ownership, data management, or analytics product development
Demonstrated experience coordinating between marketing and technology teams
Familiarity with data architectures, data warehouses, and data transformation tools including SQL and modern data platforms (e.g. BigQuery, Airflow, GitHub)
Technical Skills
Intermediate to advanced proficiency with product management tools: Jira and Confluence
Working knowledge of ETL processes and associated technologies
Familiarity with BI and data platforms such as Power BI and BigQuery
Sufficient technical depth to assess feasibility and challenge proposed solutions
Soft Skills
Excellent stakeholder management and communication skills, with the ability to bridge technical and non-technical audiences
Strong project management skills with the ability to coordinate multiple teams and manage competing priorities
Experience in requirements gathering, user story writing, and defining acceptance criteria
Proficiency with Agile/Scrum methodologies
Comfortable working with ambiguity and rapid technology change
Outcome-oriented and data-driven mindset
Strong facilitation and conflict resolution skills
Ability to work across time zones
Preferred Qualifications
Master's degree or Product Management certifications
2+ years of experience in a marketing or academic/scientific publishing environment
Understanding of API concepts and data flows
Basic data analysis skills (e.g. querying, data validation)
Experience with marketing operations platforms and processes
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
38,600 GBP to 55,267 GBP#LI-AW1Job Posting Title:
Product Owner, Marketing Data and AnalyticsLocation:
Remote, GBR