Marketing Manager
John Wiley & Sons
Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
The Marketing Manager for Partner Solutions leads the creation, execution, and optimization of integrated marketing programs that drive pipeline acceleration, deepen partner engagement, and support measurable business growth. This role develops targeted, insight-led campaigns — including account-based marketing programs — that clearly demonstrate the value of Wiley Partner Solutions while strengthening relationships with both prospective and existing partners.
Working closely with Sales, Partner Success, Product Marketing, Marketing Operations, and Content teams, this role delivers effective, multi-channel campaigns. By leveraging partner insights, behavioral data, and account intelligence, the team personalizes outreach, enhances engagement, and improves conversion rates across the full marketing mix — from digital and content programs to events and partner touchpoints where relevant.
This position is well-suited for a marketer who excels at balancing strategic planning with hands-on execution, backed by strong analytical skills and a passion for cross-functional teamwork. The ideal candidate is comfortable working across a range of channels and tactics, selecting the right approach to meet campaign objectives and business goals.
Job Responsibilities:
Create and manage multi-channel campaigns, including email, digital, events, and content, to drive engagement and pipeline with strategic partners.
Lead the development and execution of ABM programs that reach priority partner segments at scale while maintaining meaningful relevance.
Plan and execute virtual and in-person events, including webinars and industry conferences, and build event promotion plans that integrate into broader campaigns and ABM programs.
Analyze and report on campaign and program performance, using data to identify trends, optimize activities, and inform future marketing decisions.
Collaborate and coordinate with cross functional teams, including Sales, Partner Success, and Product Marketing, to ensure cohesive messaging and program execution.
Required Qualifications:
Bachelor’s degree or equivalent experience in marketing, communications, business, or related field.
5+ years of B2B marketing experience in campaigns, demand generation, partner marketing, or field marketing.
Strong campaign planning and execution skills across digital channels. Experience with segmentation, personalization, and managing multi-touch programs.
Proficiency with CRM and marketing automation platforms (e.g., Salesforce). Ability to build dashboards, track performance metrics, and assess pipeline impact.
Ability to lead cross-functional collaborations and influence without direct authority. Skilled at aligning stakeholders around goals, data, and campaign strategy.
Preferred Qualifications:
Advanced marketing qualifications or certifications (e.g., CIM, ABM certification).
Experience in scholarly publishing or technology ecosystems, supporting field or partner programs.
Understanding of ABM principles and creating content for partner personas or industry audiences.
Knowledge of attribution modeling and funnel analytics.
Experience with ABM platforms, data visualization tools, webinar platforms, or event technology systems.
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
43,000 GBP to 61,533 GBP#LI-JG1Job Posting Title:
Marketing ManagerLocation:
London (Fitzroy Square), GBR