Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

We are seeking an experienced and results-driven Marketing Executive to drive marketing initiatives and support the growth of the Research business in China. This role will lead the promotion of life science portfolio journals in China, covering both Wiley-owned titles and partner titles.

Responsibilities:

• Develop and implement marketing plan with a focus on driving article submissions, brand awareness and author engagement for Life Sciences.
• Analyse China researcher & author market to refine target audience segmentation. Based on the author journey to design effective marketing campaigns: oversee the planning, execution, and optimization of marketing campaigns across various channels, including events, social media, digital and other 3rd party platforms, ensuring campaigns are delivered on time, within budget, and meet the marketing influenced target.
• Collaborate with internal and external stakeholders to achieve shared goals, including

  --working with cross-functional teams, such as local and global Editorial, Marketing, Data Analysis etc., to roll out China key initiatives, ensuring marketing efforts align with business objectives;

  --supporting China partners to grow impact and build a broader author & reader community in both China and globe.

• Stay updated on industry trends, emerging technologies and marketing innovations. Explore new opportunities/channels to drive incremental growth and better performance for key marketing initiatives. Use data-driven insights to optimize future campaigns and improve overall marketing effectiveness.
• Marketing campaigns: oversee the planning, execution, and optimization of marketing campaigns across various channels, including events, social media, digital and other 3rd party platforms, ensuring campaigns are delivered on time, within budget, and meet the marketing influenced target.

Qualification:

• Master’s degree in Science or Marketing (overseas study background preferred)

• 3+ years’ experience in publishing industry or marketing

• Solid understanding of marketing principles (digital, content, social media, event, branding)
• Proven success in managing multi-channel marketing campaigns
• Proficiency in marketing tools (social media management, email marketing software, CMS, etc.)
• Proficiency in market research & data analysis; experience with marketing analytics tools
• Exceptional written & verbal communication; ability to craft persuasive content and deliver effective presentations
• Strong analytical & problem-solving abilities; data-driven mindset

• Customer focus, collaboration, results orientation, ensuring accountability, effective problem solving

• Fluent in English and Mandarin

• Good health, able to travel for business
• Proficient in Microsoft Office (Word, Excel, PowerPoint)

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.

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