Job Title

Job Description

Position Summary

A commercially minded content professional with significant editorial and writing experience and a strong understanding of higher education in the USA, Canada or both is required for this role. As content production increasingly incorporates AI-assisted drafting and ideation, we are seeking a candidate who excels at shaping, refining, and elevating content across channels, and who is confident using AI tools responsibly to enhance quality, efficiency, and creativity.

Essential skills, knowledge and experience

• Working knowledge of, or direct experience with, Canadian and US higher education

• A passion for great writing and storytelling, combined with creativity and strategic thinking

• A strong portfolio of editorial and writing work across marketing materials for both print and digital channels

• 4+ years of established commercial content writing and editing experience across brochures, flyers, case studies, blogposts, website pages, press releases, and social media posts

• Experience writing and editing for an international audience, with strong intercultural sensitivity and awareness

• Experience developing and implementing creative briefs

• Outstanding written English and meticulous attention to detail regarding consistency, tone of voice, grammar, quality, and suitability

• Superior fact-checking and research skills to ensure accuracy and credibility

• Understanding of digital content production best practices and the principles that drive qualified web traffic

• First-rate communication and collaboration skills, and a natural drive to challenge the status quo

• Comfortable working independently and as part of a distributed global team

• Ability to manage multiple projects simultaneously and meet deadlines

• A bachelor’s degree

• Must be authorized to work in Canada

AI-related skills

• Confidence using AI tools to generate outlines, draft variations, and ideation inputs

• Ability to craft strong prompts and iterate effectively to produce accurate, on-brand AI-assisted drafts

• Excellent editorial judgement to refine AI-generated copy into polished, human-quality content

• Understanding of AI risks (e.g., hallucinations, inaccuracies, bias) and applying rigorous fact-checking and quality assurance

• Openness to exploring new AI tools and helping integrate them into team workflows

Desirable skills and experience

• Previous role in international higher education or student recruitment

• Working understanding of differences between American, Canadian, and British English

• Experience in localization and/or writing for multiple audiences and channels

• Up-to-date knowledge of UX writing, SEO best practices, and information architecture

• Experience developing user journeys, flat plans, and structured content briefs

• Familiarity with video scriptwriting

• Basic image-editing skills and experience with Adobe InDesign

• Familiarity with industry-standard CMS platforms (WordPress a plus)

• Experience analyzing web metrics and using insights to optimize content

• Proficiency in another language and/or experience working or studying abroad

The role and key responsibilities

The Senior Content Editor, North America will be the lead writer and editor for our US and Canadian university partnerships. You will take the creative lead on various projects, working closely with designers, videographers, and others to create high quality marketing assets. You will need to be able to adhere to our own in-house brand, as well as understand the market positioning and brand voice of our suite of North American partners.

Kaplan International Pathways is a global business by nature. This is a full-time, remote position. Many of your colleagues will be in different time zones to you, with the majority based in London. Occasionally, for content-gathering or training, you may be asked travel both within Canada and abroad.

Editorial leadership

• Serve as the lead editor and content specialist for US and Canadian university partnership projects

• Act as the internal authority on American and Canadian English usage, tone, and terminology

• Edit and refine copy across the full range of marketing assets (digital, print, and multimedia)

• Uphold accuracy, consistency, and adherence to brand, style, and product guidelines

• Provide guidance to UK-based colleagues on North American messaging and localization

AI-supported content development

• Use AI tools to generate first drafts, outline structures, alternate versions, and message variations

• Develop prompt libraries and templates for efficient, repeatable content production

• Elevate and polish AI-generated drafts to final publication-ready standards

• Collaborate with the wider content team to integrate best-practice AI workflows responsibly

• Stay aware of emerging AI capabilities and advise on opportunities to improve efficiency and quality

Cross-functional collaboration

• Partner closely with Product Marketing to ensure content aligns with product strategy

• Work with the Senior Project Manager and Head of Content, North America to manage approvals and deadlines

• Work alongside our North America university partners to co-create content

• Liaise with / be a point of contact with freelance videographers and content creators

• Collaborate with Design and Video teams to ensure messaging and visual assets are aligned

• Engage with Sales and Admissions teams to ensure content meets market needs and supports recruitment goals

Physical Requirements

• Sitting

• Standing

• Walking

• Climbing

• Lifting up to 25+ pounds

• Pulling

• Pushing

• Carrying

• Grasping

• Reaching

• Bending

• Crawling

• Visual Acuity

• Color Determination

• Speaking

• Listening

• May drive a vehicle

Location

Employee Type

Job Functional Area

Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly.