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SEO Specialist

Keypath Education

Keypath Education

Marketing & Communications
Kuala Lumpur, Malaysia
Posted on Friday, July 5, 2024

Company Description

Discover Your Path at Keypath!

About Us:

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.

Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and Kuala Lumpur, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.

Work Anywhere:

At Keypath Education Malaysia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.

Job Description

The SEO Specialist is responsible for the Search Engine Optimisation of Partner University websites to deliver high-converting student inquiries. This includes identifying and executing both the on and off-page strategy, traffic/inquiry forecasting, budget management, and performance analysis of the website.

The successful candidate will be based in Malaysia and will be part of our Australian business directly working on Australian university partner accounts.


  • Working closely with the Marketing Manager to define and execute SEO strategy for University Partner websites, continually identifying new opportunities to grow organic website traffic, managing SEO budget, and forecast monthly traffic and inquiry volumes
  • Advise and implement all on-site and technical optimisations to include meta tags, content optimisation, site architecture, schema, sitemaps, load speeds, and URL paths
  • Working closely with the Content Team to steer content strategy and production and leverage social media channels in driving traffic and social signals
  • Identify and contact websites that provide backlinking opportunities as well as manage content amplification channels
  • Perform regular research and analysis, including keyword research, audience insights, technical audits, content reviews, on-site analysis, and backlink audits. Ensuring the website is fully tracked via Google Analytics
  • Project manage website improvements and problem solve issues, providing recommendations to improve CRO, UX, and customer journey
  • Manage third parties that support SEO initiatives
  • Demonstrate at all times the Keypath values;
    • Be committed
    • Be collaborative
    • Be inventive
    • Be a lifelong learner


What we’re looking for:

  • 3+ years demonstrated experience in a Search Engine Optimization (SEO) role.
  • Interpersonal skills, with an ability to communicate technical issues in a concise and understandable manner
  • Proactive in acquiring and learning new skills in the evolving SEO field
  • Experience in Higher Education or highly regulated industry is desirable
  • This role involves close collaboration with our colleagues, university partners and managers based in Australia. As such, candidates should be comfortable with coordinating across time zones and exhibit flexibility to effectively accommodate the time zone difference

Technical/Further Skills

  • Experience with content management systems including WordPress and Drupal
  • Advanced knowledge of Microsoft Excel
  • Advanced knowledge of Google Analytics, Search Console, Trends, and Keyword Planner
  • Experience with SEO tools such as ScreamingFrog, SEMrush, AHREFs, or equivalent
  • A strong understanding of HTML, CSS, and JavaScript
  • Strong numerical skills, logical thinking, and problem-solving skills

Additional Information

Benefits and Rewards:

  • Opportunity to chose how you work - in office, hybrid or remotely
  • Comprehensive online remote training.
  • All the necessary equipment for success.
  • Clear career progression pathways.
  • Paid Mental Health days for your well-being.
  • Toolkits for Digital Health and Mental Health support.

Why Keypath?

  • Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #8 on 2023 the Best Places to Work Australia©).
  • Global EdTech Leader: Join an industry on the rise.
  • Continuous Growth: Upskill through discounted study opportunities.
  • Transform the World: Contribute to upskilling and reskilling globally.
  • Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!