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Senior Marketing Manager

Kuali

Kuali

Marketing & Communications
Remote
Posted on Dec 3, 2025
Position: Senior Marketing Manager
Location: Remote
Job Id: 208
# of Openings: 1

Senior Marketing Manager

About the Role
We’re looking for a Senior Marketing Manager who is a true full-stack marketer — someone who can think strategically, execute independently, and manage every part of our marketing engine for the Kuali Academic Operations suite.

As Senior Marketing Manager, you will own the complete marketing lifecycle. You will develop positioning and messaging, write website copy, produce content, run email and ad campaigns, build ABM programs, host webinars, manage PR opportunities, and support sales enablement. This role combines product marketing
and demand generation, requiring an individual who is energized by both strategy and hands-on execution.

You will collaborate closely with Product, Sales, and Customer Success, while serving as the primary marketing owner for Academic Ops. Your work will have a direct impact on brand perception, the sales pipeline, and customer engagement.

This role is fully remote.

Who are we?
Kuali builds software solutions for higher education. We help our customers — colleges & universities — focus on providing a fantastic education to students by decreasing their administrative costs. We work in a competitive space, ripe for innovation, with users ready to be delighted. We are poised for high growth.

Our Culture
As a company, we are guided by our cultural values:
  • Iterate to evolve
  • Cultivate openness
  • Act with accountability
  • Assume the best
  • Practice humility
  • Deliver amazing experiences
  • Drive outcomes
At Kuali, we learn from and teach each other, we practice transparency and empathy, we delight in delivering value to our customers, and we WIN!

We’ve embraced distributed work for years—it’s part of who we are. Many of our employees work remotely across the U.S., from Massachusetts to Sacramento, while others collaborate in person at our office locations. We’re intentional about creating a healthy, connected culture, wherever you work.

What you’ll be responsible for
As a full-stack marketer, you will own end-to-end marketing execution, including:
Positioning & Messaging
  • Develop clear, differentiated messaging for the Academic Ops suite
  • Write website copy, product pages, and value proposition language
  • Create narratives that resonate with higher ed administrators and leaders
Content & Campaign Execution
  • Produce compelling content: blogs, guides, email sequences, one-pagers, decks, video scripts, and more.
  • Build and run email campaigns, nurture programs, and multi-touch funnels.
  • Develop targeted Account-Based Marketing (ABM) programs.
Digital & Demand Generation
  • Plan and manage digital advertising campaigns across relevant channels
  • Optimize ad performance, landing pages, and conversion paths
  • Measure and report on campaign results and ROI
Events, Webinars & Product Launches
  • Host or co-host webinars, virtual events, and product-related sessions
  • Plan and execute product and feature launches
Sales Enablement & Cross-Functional Alignment
  • Create sales enablement materials and competitive positioning
  • Collaborate with Sales on ideal customer profiles and go-to-market alignment
  • Support Customer Success with messaging and content as needed
Communication & PR
  • Identify and support PR or thought leadership opportunities
  • Ensure consistent, values-aligned brand presence across platforms
About you
  • You align with Kuali’s values: curiosity, openness, accountability, humility, and a commitment to amazing experiences.
  • You are a full-stack marketer with both strategic thinking and hands-on execution skills.
  • You’re a resourceful self-starter who can take a broad vision and translate it into coordinated, high-quality deliverables.
  • You communicate clearly and build trust quickly across teams
  • You handle shifting priorities and fast-changing situations with resilience
  • You thrive in a remote environment and know how to create connections across distributed teams
  • You’re comfortable being the “doer of last resort” when needed
  • You’ve owned multi-channel campaigns in resource-constrained environments where outcomes mattered more than ego
Required Qualifications
  • 5+ years of marketing experience in product marketing, content marketing, go-to-market, or similar roles at a B2B SaaS company.
  • Proficiency with HubSpot
  • Experience with Google Workspace, Slack, and Zoom
  • Demonstrated ability to lead marketing initiatives across strategy, content, campaigns, and analytics
  • Strong written and verbal communication skills, with experience producing customer-facing content
Desired Qualifications
  • 5+ years working in or with higher education administration
Perks
  • The opportunity to work to together with smart, passionate people to build a high growth, highly profitable SaaS company
  • Flexible remote work with no expectation of returning to an office setting
  • A truly exceptional benefits package, including 100% company-paid medical and dental insurance
  • 100% 401(k) matching up to 4%
  • Paid Maternity/Parental leave
  • Flexible PTO — no accrual limits, no ‘use it or lose it.’ Just work with your manager to make sure the team’s covered, and take the time you need to recharge.
  • Encouragement and support for ongoing learning and skill development
  • Recognition platform to celebrate contributions with meaningful incentives
  • Company retreats to connect, recharge, and collaborate
Kuali has been voted a top place to work for 9 years by the Salt Lake Tribune. In 2024 TIME Magazine honored us by naming Kuali to their list of the World’s Top EdTech Companies, ranking us #99 overall and #37 in the US.

At Kuali, we value and respect individuals from all backgrounds, recognizing that a rich tapestry of experiences and perspectives fuels our success as a company and enriches our collective human experience.

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