Senior Vice President, Marketing & Sales
About the Role We’re looking for a Senior Vice President of Marketing & Sales to lead and scale Kuali’s go-to-market (GTM) organization. This executive will be responsible for driving strategic growth, leading high-performing teams, and building the systems, processes, and alignment needed to accelerate adoption of Kuali’s solutions across higher education.
As SVP of Marketing & Sales, you will oversee the entire revenue engine—marketing, demand generation, product marketing, sales, and revenue operations. You’ll ensure the organization is metrics-driven, aligned, and accountable while partnering closely with Product, Implementation, Customer Success, and the Executive Team to drive growth and deliver exceptional customer experiences.
This role is remote. Who are we?
Kuali builds software solutions for higher education. We help our customers — colleges & universities — focus on providing a fantastic education to students by decreasing their administrative costs. We work in a competitive space, ripe for innovation, with users ready to be delighted. We are poised for high growth.
Our Culture
As a company, we are guided by our cultural values: - Iterate to evolve
- Cultivate openness
- Act with accountability
- Assume the best
- Practice humility
- Deliver amazing experiences
- Drive outcomes
At Kuali, we learn from and teach each other, we practice transparency and empathy, we delight in delivering value to our customers, and we WIN!
We’ve embraced distributed work for years—it’s part of who we are. Many of our employees work remotely across the U.S., from Massachusetts to Seattle, while others collaborate in person at our office locations. We’re intentional about creating a healthy, connected culture no matter where you work.
What you’ll be responsible for - Leading the full Marketing & Sales organization, ensuring strong execution, accountability, and alignment across the GTM teams
- Developing a comprehensive sales and marketing strategy that balances near-term results with long-term opportunity creation
- Establishing scalable systems, processes, and methodologies for forecasting, resource allocation, and performance evaluation
- Building a predictable and defensible sales forecasting function with clear variance reporting
- Overseeing marketing strategy, including demand generation, brand, product marketing, and campaign execution
- Creating strong marketing–sales alignment to drive pipeline quality, conversion, and strategic focus areas
- Building, mentoring, and retaining a high-performing, high-accountability GTM team
- Establishing cross-functional collaboration processes with Product, Implementation, and Customer Success, including joint initiatives
- Presenting to executives, board members, and investors with clear, data-driven insights
- Contributing to corporate strategy in partnership with the broader executive team
- Traveling up to 20% to support team development, customer engagements, and strategic initiatives
About you - You align with Kuali’s values: Kuali’s values resonate with you, and you embrace them not just as ideals but as everyday practices. You communicate transparently, assume positive intent, learn from mistakes, collaborate generously, and approach challenges with curiosity and humility. You bring these values into your interactions, decision-making, and leadership approach.
- You’re a resourceful, strategic executor: You take a broad vision, collaborate on strategic priorities, and translate them into clear, actionable plans. You’re equally comfortable shaping long-term strategy and rolling up your sleeves to ensure execution when needed.
- You’re calm under pressure: You navigate shifting priorities, ambiguity, and fast-changing environments with steadiness and resilience, modeling composure for the entire GTM organization.
- You’re collaborative and influential: You build trust quickly and communicate clearly across all levels of the organization, from individual contributors to executives and board members. You excel at aligning cross-functional partners and creating shared understanding.
- You’re organized and detail-oriented: You can manage multiple initiatives simultaneously without losing sight of the larger strategic picture. You build systems that help others stay focused, aligned, and accountable.
- You thrive in remote environments: You create alignment, connection, and transparency across distributed teams, ensuring clarity even without physical proximity.
- You roll up your sleeves: You’re comfortable being the “doer of last resort” when necessary, especially in a resource-constrained environment where leaders actively contribute to execution.
- You have broad and deep experience: You’ve independently led multi-disciplinary teams and complex initiatives where the buck stopped with you. You’re skilled at building scalable processes, driving accountability, and creating structure that enables predictable performance.
- You are outcome-driven and data-informed: You use data and well-designed systems to guide decision-making, set priorities, forecast accurately, and measure impact.
Ideal Candidates have experience with: - Leading sales organizations in a SaaS environment
- Collaborating with marketing to grow sales
- Building scalable GTM systems and processes across sales and marketing
- Creating reliable sales forecasts and revenue reporting methodologies
- Developing sales strategies that support both near-term goals and long-term growth
- Building and mentoring high-performing teams
- Operating in resource-constrained environments where prioritization and focus matter
We'd be delighted if you had experience with: - Higher education or research administration
- Complex enterprise sales
- Leading marketing teams
- Investor relations and executive-level reporting
- Presenting to strategic clients and supporting enterprise sales cycles
- Strong cross-functional collaboration across product, engineering, and customer-facing teams
Perks - The opportunity to work to together with smart, passionate people to build a high growth, highly profitable SaaS company
- Flexible remote work with no expectation of returning to an office setting
- A truly exceptional benefits package, including 100% company-paid medical and dental insurance
- 401(k) match
- Paid Maternity/Parental leave
- Flexible PTO — no accrual limits, no ‘use it or lose it.’ Just work with your manager to make sure the team’s covered, and take the time you need to recharge.
- Encouragement and support for ongoing learning and skill development
- Recognition platform to celebrate contributions with meaningful incentives
- Company retreats to connect, recharge, and collaborate
At Kuali, we value and respect individuals from all backgrounds, recognizing that a rich tapestry of experiences and perspectives fuels our success as a company and enriches our collective human experience.
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