Associate Product Manager

LeadSquared

LeadSquared

Product

Bengaluru, Karnataka, India

Posted on Jun 3, 2026
Group Company: LeadSquared (MarketXpander Services Pvt. Ltd.)

Designation: Associate Product Manager – BFSI

Office Location: Bangalore

Position Description: The Associate Product Manager – BFSI will own specific modules within LeadSquared's BFSI product suite (lending, collections, insurance distribution, or wealth/retail banking). Working closely with customers, engineering, design, and GTM teams, the role involves translating domain problems into product roadmaps and data signals into prioritisation decisions. This is a high-ownership, customer-facing role with direct exposure to enterprise financial services accounts.

Primary Responsibilities

  • Own the product roadmap for assigned BFSI modules (collections, lending origination, insurance distribution, or wealth/retail banking workflows)
  • Conduct continuous discovery with BFSI customers — banks, NBFCs, fintechs, insurers — to surface pain points and validate hypotheses
  • Write crisp PRDs, user stories, and acceptance criteria; collaborate with engineering and design through the full delivery cycle
  • Define and track product KPIs; use data to prioritise backlog and measure feature impact post-launch
  • Work with solution engineering and pre-sales on RFPs, demos, and deal support for enterprise BFSI accounts
  • Stay current on regulatory changes (RBI, IRDAI, SEBI) and competitive landscape to ensure the product remains compliant and differentiated

Additional Responsibilities

  • Coordinate UAT with key accounts, manage beta programs, and drive smooth go-to-market launches
  • Partner with Customer Success to close product-adoption gaps and reduce churn attributable to feature gaps
  • Contribute to internal PM community — documentation, playbooks, and peer reviews

Reporting Team

  • Reporting Designation: Senior Product Manager / Group Product Manager – BFSI
  • Reporting Department: Product Management

Educational Qualifications Preferred

  • Category: Full-Time Graduate / Post-Graduate
  • Field Specialization: Engineering, Business Administration, Economics, Information Systems, or Finance
  • Degree: B.Tech ; MBA preferred
  • Academic Score: First Class (60%+) or equivalent CGPA
  • Institution Tier: Tier 1 / Tier 2 preferred (IITs, NITs, IIMs, top private universities)

Required Certification/s: None mandatory. The following are advantageous — CSPO (Certified Scrum Product Owner), Pragmatic Institute PM Certification, IIBA CBAP / CCBA

Required Training/s: Agile / Scrum methodology; Product analytics tools (Mixpanel, Amplitude, or equivalent); BFSI domain orientation (lending lifecycle, collections, insurance distribution)

Required Work Experience

  • Industry: SaaS / Fintech / BFSI / B2B Enterprise Software
  • Role: Product Manager, Business Analyst, Associate PM, Product Analyst, or equivalent
  • Years of Experience: 1 – 3 Years

Key Performance Indicators

  • Feature adoption rate and DAU/MAU uplift for owned modules
  • On-time delivery rate of roadmap commitments (quarterly)
  • NPS / CSAT scores from BFSI enterprise accounts
  • Reduction in product-related churn or escalations
  • PRD quality score (peer review, acceptance criteria coverage)
  • Pre-sales win rate contribution for BFSI deals supported

Required Competencies: Customer Centricity, Analytical Thinking, Stakeholder Management, Communication (written and verbal), Ownership & Bias for Action, Adaptability

Required Knowledge: BFSI domain (lending / collections / insurance / wealth), product management frameworks (PRD writing, RICE, MoSCoW, Kano), Agile / Scrum, regulatory awareness (RBI, IRDAI, KYC/AML), SaaS product metrics

Required Skills: SQL, Excel / Google Sheets, product analytics tools (Mixpanel / Amplitude), wireframing tools (Figma / Balsamiq), JIRA / Confluence, strong documentation and presentation skills

Required Abilities

  • Physical: Standard office environment; ability to travel occasionally for customer visits
  • Other: Ability to manage multiple workstreams simultaneously; strong written and verbal English proficiency; collaborative working style across remote and in-person teams

Work Environment Details: Office-first with hybrid flexibility. Primary location: Bangalore or Delhi NCR. Cross-functional collaboration with engineering, GTM, and customer success teams. Occasional client-site visits to BFSI accounts.

Specific Requirements

  • Travel: Occasional — up to 10–15% for customer discovery, onboarding, and industry events
  • Vehicle: Not required
  • Work Permit: Must be eligible to work in India

Other Details

  • Pay Rate: Competitive; as per industry standards for 1–3 YOE PM roles in SaaS/BFSI; performance-linked variable component included
  • Contract Types: Permanent / Full-Time
  • Time Constraints: Standard business hours; flexibility expected during product launches or critical releases
  • Compliance Related: Background verification (BGV) mandatory; NDA adherence required for BFSI customer-facing engagements
  • Union Affiliation: Not applicable