SEO Content Lead
Leap Scholar
About us
We are building this and this and this
In short, we are building the platform to drive global careers for millennials from emerging economies We work at the exciting intersection of the 2 hottest trends around - edtech & fintech! And we love that we succeed as a business while powering the dreams of talented students!
Founder Profile
Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns. He thinks and tweets about Product, Business Models and Company Building, here
Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)
- Own and execute the SEO content strategy aligned with business and growth goals
- Conduct keyword research, competitor analysis, and SERP analysis to identify content opportunities
- Plan, create, and optimize high-performing content for organic search
- Manage, mentor, and review work of content writers to ensure SEO best practices
- Collaborate with marketing, product, and design teams to align content with campaigns
- Optimize existing content for rankings, traffic, and conversions
- Monitor performance via tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
- Ensure on-page SEO best practices (meta tags, internal linking, schema, readability, etc.)
- Stay updated on SEO trends, algorithm updates, and industry best practices
- 2–4 years of experience in SEO content or organic growth roles
- Proven experience managing or mentoring content writers
- Strong understanding of on-page SEO, keyword mapping, and content structuring
- Hands-on experience with SEO tools (Ahrefs/SEMrush/GA/GSC)
- Excellent writing, editing, and communication skills
- Data-driven mindset with ability to translate insights into action
- Basic understanding of technical SEO is a plus
Life @ Leap
Mutual Respect
We love people who are ‘relentlessly resourceful’. Find your way out. Focus on the possibilities instead of the problems.
Bias for action
We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible
Learn & get better
Continuous learning and improvement is the key. We don’t stop learning. We treat feedback as a gift and as an opportunity to get better.
Growth mindset
We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.
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