Lifecycle Marketing Manager

We’re looking for a Lifecycle Marketing Manager who will be instrumental in driving customer engagement, reducing churn, and contributing to overall revenue growth. You will manage the end-to-end process of campaign development and execution, focusing on creating personalized and relevant user journeys. If you are passionate about lifecycle marketing, joining a well-funded high-growth startup, and making a meaningful impact in the world, we’d love to chat.

What you’ll be doing:

• Design and execute lifecycle marketing programs that drive engagement, retention, and revenue growth across multiple categories (MBA, College, IB, PM, etc.) and channels (email, SMS, etc.)

• Manage the full campaign lifecycle from concept through execution, including audience segmentation, campaign setup, testing, and reporting

• Leverage data to personalize user journeys and optimize messaging to ensure relevance at every stage of the customer lifecycle

• Continuously test and optimize campaigns, using A/B testing and performance metrics to improve effectiveness and maximize ROI

• Collaborate cross functionally to ensure alignment of messaging and goals across the customer journey

• Identify opportunities for customer re-engagement and lead nurturing across key lifecycle stages, working to reduce churn and increase customer satisfaction

• Analyze and report on campaign performance, providing insights and recommendations for ongoing improvement

Your skills and experience:

• 3+ years of experience in lifecycle or email marketing, preferably in a B2C or marketplace environment

• Proven success in designing, implementing, and optimizing lifecycle marketing campaigns that drive engagement and reduce churn

• Highly-skilled writer who can move quickly

• Experience using marketing automation platforms like HubSpot, or similar tools to build and optimize multi-channel campaigns

• Strong understanding of customer segmentation and journey mapping, with experience leveraging data to inform marketing strategies

• Excellent analytical skills, with the ability to translate data into actionable insights and continuously optimize performance

• Familiarity with A/B testing and campaign performance analysis

• Excellent project management and communication skills, with the ability to collaborate across teams

• Passionate about education, coaching, and empowering others to reach their goals

Why Leland?

• Opportunity to drive significant customer engagement and growth through several marketing channels

• A collaborative, high-energy environment where your contributions have a direct impact

• Competitive salary and benefits

• The chance to join a passionate team helping people achieve their career and educational dreams

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.