Key Responsibilities

1. KOL/Influencer Management

o Identify, recruit, and manage KOLs/Influencers to amplify campaigns.

o Develop influencer collaboration plans aligned with brand objectives.

o Negotiate contracts, deliverables, and performance outcomes.

2. Marketing Communication Strategy

o Develop and execute integrated marketing communication plans.

o Ensure consistent brand messaging across all channels.

o Monitor market trends and competitor activities to refine communication strategies.

3. Content Development

o Oversee creation of content outlines, campaign messaging, and copywriting.

o Collaborate with creative teams to ensure high-quality, engaging, and brand-aligned content.

o Ensure all content is optimized for target platforms (social media, website, PR, etc.).

4. Coordination with KOLs/Influencers

o Act as the key liaison between brand and influencers.

o Oversee campaign briefing, alignment, and execution.

o Track influencer content and measure ROI.

5. Collaboration with Performance Marketing Team

o Work closely with performance marketing to align communication with paid media strategies.

o Provide content direction to maximize engagement and conversion.

o Analyze campaign data with the performance team to optimize future communications.