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Senior Marketing Campaign Manager

Linq

Linq

Marketing & Communications
Austin, TX, USA
Posted on Tuesday, July 9, 2024
Who We Are:
We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service. Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual.
We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution. We have achieved this by building relationships based upon: expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence.
LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger. LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities. LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels. LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential.
LINQ’s Values:
Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained.
Deliver Excellence: We consistently exceed our clients’ expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships.
Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation.
Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force.
Position Summary
We are looking for a strategic, commercially minded, data-driven campaign manager who will be responsible for defining and delivering marketing initiatives that generate new top-of-funnel pipeline and expand on existing opportunities within target accounts. This role is responsible for driving key performance metrics, including pipeline generation and funnel conversion rates to meeting and opportunity; as well as engagement driven by lower-funnel ABM campaigns. This individual collaborates with senior marketing and sales leadership to recommend tactical targets to achieve results. They lead decision-making for annual, bi-annual, and quarterly planning for their respective business line that will impact strategy, performance, and resource allocation.
What You'll Do:
Lead the development and execution of the demand generation strategy and ABM plans aligned to the goals of the business.
Develop and implement personalized, targeted multi-channel ABM campaigns that support individual accounts throughout the mid and lower sales funnel
Ensure timely lead and contact follow up and establish campaign feedback loop with Sales team members.
Collaborate with product marketing and revenue leaders to define winning go-to-market messaging and positioning for each business segment, including product launches
Recommend new and innovative marketing tactics, partnerships, and technologies to serve in attaining the goals of the business segment
Develop plans and execute tactics that drive brand awareness, generate qualified leads, and accelerate inbound requests, that meet revenue objectives.
Define metrics of success (channel, campaign, etc.) and report to marketing and revenue leadership, compiling ad hoc recommendations that support current and future needs
Forecast, measure, analyze, and report on the impact of demand generation and ABM tactics and provide data to marketing leadership on the return on investment (ROI) of individual marketing campaigns on pipeline, bookings, and sales cycle length.
Collaborate with Content Marketing team, sales and SMEs to create and align content and campaigns with the buyer’s journey.
Support senior Marketing leadership with budget allocation and tracking
Identify process improvements, outline recommendations, and coordinate with necessary stakeholder to get buy-in and promote change, both within the business segment and within marketing or operations
What You'll Bring To The Role:
Minimum of 5 years of demand generation or account-based marketing
Deep understanding of digital marketing channels, including email, paid advertising, lifecycle marketing, and social media, with hands-on experience in ABM campaign planning, execution, and optimization
Experience operating in a lead generation and funnel management process, generating pipeline and revenue
Experience developing highly personalized marketing campaigns
Effectively communicate campaign metrics and identify areas of opportunity or improvement
Proficiency with marketing technologies including but not limited to, marketing automation & analytics (Pardot, HubSpot, Gong, Salesforce), key intent & ADB tools (6sense), social media (LinkedIn, Facebook, etc.)
Curiosity to innovate, test, and make recommendations
Strong communicator and collaborator
Total Rewards:
Remote working environment
Ability to work in a physical office, if near one of our offices (Wilmington, Irvine, and Austin)
One America 401k plan with 4% employer matching on total earnings, not just base (100% fully vested)
Company Bonus Plan or Target Sales Commission Plan
Flexible Open Paid Time Off Plan
Paid Parental Leave Policy
10 paid holidays
16 hours of paid volunteer time
Blue Cross Blue Shield benefit network (medical/dental/vision)
Low-deductible PPO option or HDHP option with employer contributed HSA
Dental with child orthodontia
100% Employer paid Short Term Disability/Long Term Disability/Basic Life/Accidental Death & Dismemberment Insurance
Health and wellness benefits including gym and Headspace reimbursement
Professional development opportunities
EOE Statement/Accommodation Notice:
LINQ is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email HRHelp@linq.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com. This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.