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Recruitment Officer

LIS: The London Interdisciplinary School

LIS: The London Interdisciplinary School

People & HR
London, UK
Posted on Oct 2, 2024

The challenges humanity is facing aren’t the stuff of dystopia, science fiction, or textbooks. They’re happening today – and they’ve never been more complex and interconnected.

Yet our higher education system is still structured in silos, leaving graduates ill-equipped to tackle the complexity that surrounds them. The next generation is now demanding to learn in a different way. That’s where The London Interdisciplinary School comes in.

LIS is a start-up university that equips learners with an interdisciplinary toolkit to tackle the complex, real-world problems of the 21st century. With a world-class faculty, three exceptional founding cohorts and close partnerships with global organisations such as McKinsey, KPMG and innocent, LIS is building a new type of education for those who want to shape the world, not just fit in.

We are the first new UK education institution for 50 years to have full degree-awarding power since inception, and offer undergraduate, masters, as well as professional development programmes that take a ground-breaking interdisciplinary approach to education.

Role Summary

This is an exciting opportunity to become member of the LIS Marketing, Recruitment and Admissions team. You will play a key role in finding our next cohort of LIS students – both by helping us process leads in the UK but also by helping us generate leads in International markets. You will also be the lead organiser of our Open Days and, as such, be the first to meet our next generation of students.

The skills you will develop in this role include managing email sends, organising data in our CRM system, customer service, event management and much more. You'll also be able to shape the strategy as you go and have autonomy over how lead scoring is established. This role also offers a great step into the life of start ups

This role has three parts - Conversion, Events (together 70% of time) and International (30% of time)

Part 1 - Conversion

Why this role exists

To optimise the conversion of our BASc leads into applicants and enrollees

How they will achieve this

By developing a process that identifies the potential value of leads from paid media. This process will involve phoning and emailing leads. This process is an important step in increasing conversion of our high-quality leads.

Reviewing the existing pre application crm process and identifying potential, light touch ways of increasing lead to application conversion.

Developing an effective process for chasing in progress leads

Working with colleagues to develop the cultivation strategy and potential ways of increasing offer to enrolment conversion.

Developing a bespoke strategy for international students

Overseeing the roll-out of the conversion plan including but not limited to:

Targeted communication campaigns.

Offer holder specific events (e.g. welcome events, taster days, networking and community events, course content sessions and campus tours/coffee chats).

Being the primary point of contact for some of our offer-holders. This includes building individual relationships with each offer holder, keeping them updated on programme information, and answering any questions they may have.

Effectively leveraging existing students for insights, event support, and community building (e.g. the buddy system)

Effectively using individual student data to optimise bespoke conversion

Part 2 - Events

Why this role exists

To optimise the conversion of our BASc leads into applicants and enrollees

How they will achieve this

By being the lead organiser of events and campus tours for BASc leads (inc open days)

Using data to work out best timings and format for events

Working with colleagues and faculty to ensure appropriate resourcing on the day

Working out optimisations that continue to improve outcomes

To include cultivation events such as meet ups

Part 3 - International

Why this role exists

To develop our process for generating BASc and MASc international leads

How they will achieve this

By developing an understanding of the international market generally and working out what activities are likely to bring us the best results for minimum resource.

Reaching out and forming partnerships with schools, school networks (eg UWC, IB), agents, counsellors and organisations for whom the ID message is particularly resonant

Assessing the international fair circuit and deciding and attending which ones might yield the best results for LIS

Assessing the potential of visiting schools in international markets - working out if small regional ‘tours’ of schools will yield results for us

Developing an agreed ‘international’ pitch

Recruiting faculty, outreach and SAs/grads to help with fairs and school visits

Nurturing and cultivating all international leads received by LIS through to enrolment (inc managing int scholarships)

Being the point person for summer schools – helping us decide, if we do this activity, what form it will take

Working with the content manager to create website content, and other collateral, that present LIS as a welcoming place for international students

Working with the CMO to encourage Emlyon students to do the LIS MASc (and LIS graduates to go to Emlyon)

What we hope this role will achieve in 24/25 (KPIs)

Lead score 40%+ of all incoming BASc leads

Process 90% of all incoming BASc leads within 1 week of first contact

Increase lead to viable application conversion by 10% (across all BASc leads)

Achieve 30% offer to enrollment conversion among leads they cultivate

Increase outcomes from events (attendees, applications, offers) by 10%

2 International BASc and 1 MASc enrollments

Notes

Role to include but not restricted to the tasks detailed here. LIS is a start-up and all employees may be asked to help out or get involved with different parts of MR&A or the business at any time.