Role Summary:

The Content Marketing Specialist is responsible for supporting the creation of content for demand generation campaigns, ensuring the delivery of engaging, high-quality content that drives lead generation and customer engagement. This role focuses on producing a variety of content types, including marketing emails, web pages, blogs, PDFs, sales enablement materials, and surveys or reports. In addition to campaign support, the Content Marketing Specialist plays a key role in gathering and building customer testimonials through interviews and case studies, helping to showcase customer success stories and drive credibility in the market.

This is a temporary position with an expected duration of 10 months.

Core Responsibilities:

• Campaign Content Creation & Execution
• Customer Testimonials & Case Study Development
• Cross-Functional Collaboration
• Content Performance Tracking & Optimization

Campaign Content Creation & Execution:

• Create compelling content for demand generation campaigns, including marketing emails, landing pages, blog posts, surveys, enablement emails, and downloadable PDFs (one-pagers, guides, etc.).
• Work closely with campaign managers to align content with campaign goals, target audiences, and messaging.
• Write clear, concise, and engaging content that speaks to different personas and stages of the buyer's journey.
• Collaborate with designers to produce visually engaging assets that complement written content (e.g., email graphics, infographics for reports).
• Ensure content is optimized for various channels (SEO for blogs, CTA best practices for emails, etc.) and meets performance goals.

Customer Testimonials & Case Study Development:

• Conduct interviews with customers to gather insights and stories about their experience with solutions.
• Write compelling case studies and customer success stories that highlight key results and showcase the value of solutions.
• Manage the process of obtaining approvals from customers for testimonials and case studies, coordinating with sales and customer success teams.
• Continuously build a library of customer testimonials and success stories to be used in campaigns, sales enablement, and company branding efforts.

Cross-Functional Collaboration:

• Collaborate with the demand generation, product, and sales teams to ensure content aligns with overall campaign strategies and sales goals.
• Work with customer success and sales teams to identify ideal customers for testimonials and case studies, ensuring a variety of solutions and use cases are represented.
• Partner with the design and digital teams to ensure content is visually appealing and delivered through the appropriate channels (web, email, social media, etc.).
• Align editorial calendars with marketing campaigns to ensure timely content delivery.

Content Performance Tracking & Optimization:

• Track content performance metrics (engagement rates, open rates, download numbers, etc.) for marketing emails, blogs, and other assets to measure success.
• Use data-driven insights to optimize future content pieces, adjusting messaging, format, or structure as needed to improve performance.
• Report on the impact of content in campaigns, sales enablement, and customer testimonial efforts to provide clear ROI and highlight areas for improvement.
• Stay up to date on content marketing trends and best practices to ensure content remains fresh, relevant, and engaging for target audiences.

Essential Criteria

• Proven Content Writing Expertise – Strong track record of crafting compelling marketing content across various formats and channels, including blogs, emails, landing pages, and sales enablement materials. Experience in developing content for paid social and advertising is essential.

• Marketing & Demand Generation Knowledge – Hands-on experience supporting marketing campaigns, understanding target audiences, and executing content with a full-funnel perspective.

• Cross-Functional Collaboration – Demonstrated ability to work closely with sales, design, and marketing teams to ensure content aligns with broader business objectives.

• Data-Driven Optimization – Familiarity with measuring content performance metrics and leveraging insights to enhance engagement and effectiveness.