About the Role

The Field Marketing Specialist will focus on in-market execution of field marketing campaigns and local activations in Sweden. This role brings to life webinars, regional communications, Account Based Marketing (ABM) and both 1st and 3rd-party events that support commercial sales goals. You will localise global campaign frameworks, work side-by-side with the regional sales/customer success teams, and ensure flawless delivery of field marketing tactics that drive demand, leads and pipeline.

Main Responsibilities

• Execute regional field marketing campaigns including ABM programs, regional product marketing, communications, webinars and events (both first-party and third-party) aligned with regional commercial sales priorities.
• Localise central marketing assets, messaging and materials to fit the local market or sector context, coordinating with central teams and ensuring relevance.
• Manage logistics and operations of field events: vendor coordination, venue/travel/virtual set-up, materials, registration, attendee tracking, onsite support, and follow-up activities.
• Maintain the regional campaign & events calendar: schedule webinars, marketing-led events and partner activations; ensure alignment and avoid conflicts with sales plans.
• Customer facing sales enablement: Support Sales with customer-facing enablement materials. Regional decks, one-pagers, advocacy, and event follow-up content tailored to local needs.
• Regional content creation: Create and adapt regional content - newsletters, webinar assets, event materials, and localised campaign copy to engage audiences and support commercial priorities.
• Local digital brand channels: Manage and update local digital brand channels including regional website content and social media, to ensure relevance, engagement, and alignment with global brand standards.
• Localisation & communication of global content: ​​Localise and cascade global content, campaigns, and communications to Nordic audiences ensuring clarity, cultural fit, and alignment with global messaging.
• Work closely with the commercial/sales team: understand their target accounts/territories, support outreach programmes, ensure leads are handed off with high quality, and enable the sales team with marketing-led activities.
• Monitor, report and optimise: track event and campaign KPIs (registrations, leads, pipeline influence, cost per lead/engagement), deliver monthly status to stakeholders, identify improvement opportunities.
• Collaborate cross-functionally: marketing ops, central services (design, social, content, website), central campaigns team, sales to ensure smooth local execution and alignment with global programmes.
• Manage budget and procurement for local field marketing activities: obtain quotes, create POs, track spend, ensure adherence to financial processes.
• Provide market and campaign feedback: share insights from local execution to central marketing and regional sales on what’s working, local buyer behaviour, competitor observations and localisation needs.

Essential Criteria

• Undergraduate degree.
• 2+ years proven B2B marketing experience with multi-channel campaigns.
• Strong project ownership and stakeholder management skills.
• Ability to localise and adapt content for regional audiences.
• Hands-on experience in digital, events, email, and social marketing.
• Excellent organisational and communication skills.
• Data-driven approach with campaign reporting experience.
• Fluent in English and Norwegian (written and spoken).

Desirable Criteria

• Experience in product marketing and regional product communications.
• Knowledge of EdTech or SaaS marketing.
• Familiarity with marketing automation and CRM tools.
• Budget management experience.
• Track record in delivering webinars, events, and customer stories.

Please submit your application on our website by Thursday 12th March 2026.