Company Overview

NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.

About The Role

Join us as the Head of Marketing and lead the charge in enhancing the market positioning and brand awareness of us. Your role will involve developing and executing innovative branding strategies to elevate our presence in the market. You'll spearhead the gathering and analysis of market intelligence to stay ahead of the competition and refine our value proposition.

Key Responsibilities

• Build, Mentor, and Inspire a High-Performing Marketing Team:
• Lead and develop a talented marketing team.
• Set clear objectives and KPIs for team members.
• Conduct regular performance assessments to ensure continuous improvement.
• Foster a Collaborative and Innovative Team Culture:
• Cultivate an environment that encourages collaboration and creativity.
• Develop and Execute Channel Strategies:
• Create and implement strategies to enhance partner relationships and drive revenue growth.
• Collaborate on co-marketing programs, joint promotions, and incentives.
• Regularly assess and optimize channel performance metrics.
• Architect and Roll-out Demand Generation Programs:
• Recommend and implement Martech tools to support demand generation efforts.
• Collaborate with creative and sales teams to generate qualified leads.
• Drive Account-Based Marketing (ABM) strategies to attract and nurture key prospects.
• Implement customer-centric architecture for authentic conversations and timely promotions.
• Equip Sales Team with Persuasive Product Messaging:
• Collaborate with sales to ensure they have the necessary messaging to close business effectively.
• Ensure Efficient Demand Generation Operations:
• Streamline and optimize demand generation processes.
• Expand and Manage Omni-Channel Programs:
• Oversee various marketing channels, including search, social media, content, and webinars.
• Implement SEO optimization strategies for improved visibility.
• Develop Product Messaging:
• Create compelling product messaging to differentiate AICERTs in the market.
• Implement the Overall Digital Marketing Strategy:
• Develop and execute a comprehensive digital marketing strategy.
• Own End-to-End Execution, Measurement, Reporting, and Optimization:
• Take full ownership of search and social media campaigns.
• Continuously measure, report on, and optimize campaign performance.
• Own Market Intelligence:
• Gather and analyze information on buyers, competition, and value proposition.
  
  

Requirements

• People and Team Management Skills:
• Demonstrated ability to lead and guide a talented marketing team.
• Revenue-Driven Experience:
• Proven track record of driving revenue through actionable buyer journey plans.
• Martech Proficiency:
• Strong knowledge of marketing automation platforms and Martech stack.
• Data Management and CRM:
• Understanding of lead scoring, CRM systems, and data management.
• Analytical Mindset:
• Data-driven decision-making skills.
• Digital Marketing Expertise:
• Experience in SEO optimization, Google Analytics, and social media data tracking.
• Training Industry Experience (Advantageous):
• Experience in the training industry is a major advantage.
  
  

Why Join NetCom Learning

• Opportunity to work with industry-leading experts and cutting-edge technologies.
• Collaborative and inclusive work culture.
• Ongoing professional development and growth opportunities.
  
  

If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.