Company overview:

NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to a diverse clientele. We are dedicated to transforming professional skills and empowering organizations through tailored educational offerings.

Position overview:

The ABM Leader will be responsible for developing and executing highly targeted, data-driven marketing campaigns to engage high-value enterprise accounts. This role requires close collaboration with Sales, SDRs, and Customer Success teams to ensure accounts are nurtured, warmed, and primed for conversion.

Key Responsibilities:

• Develop & Execute ABM Strategies – Design and implement personalized, data-driven marketing campaigns targeting high-value enterprise accounts. Ensure alignment with business goals by leveraging 1:1, 1:Few, and 1:Many ABM approaches, focusing on pipeline acceleration and revenue impact.
• Cross-Functional Collaboration – Work closely with Sales, SDRs, Product Marketing, and Customer Success teams to create a seamless journey for target accounts. Establish a structured feedback loop with sales to refine messaging, targeting, and campaign execution based on real-time insights.
• Intent Data & AI-Driven Insights – Utilize AI, predictive analytics, and intent data (e.g., 6sense, Bombora, Demandbase) to identify and prioritize accounts showing high purchase intent. Leverage firmographics, technographics, and behavioral signals to craft hyper-personalized outreach strategies.
• Technology & Automation – Leverage intent platforms mentioned above, along with ABM platforms (e.g., Terminus, Marketo, Drift) to execute scalable, data-driven campaigns. Work with teams to integrate CRM, marketing automation, and AI-driven analytics to track engagement, intent signals, and campaign effectiveness, ensuring a seamless handoff between marketing and sales teams.
• Multi-Channel Engagement – Execute a cohesive and personalized multi-channel approach across LinkedIn, programmatic ads, executive roundtables, targeted email sequences, personalized direct mail, and high-value content distribution. Ensure touchpoints are timed and sequenced to drive engagement at different buying stages.
• Stakeholder Engagement – Develop detailed account maps identifying key decision-makers, influencers, and buying committees. Create tailored engagement plans to address specific pain points, leveraging customized messaging and value-driven interactions to build credibility and influence purchasing decisions.
• Measure & Optimize Performance – Define and track ABM-specific KPIs, including engagement rates, pipeline contribution, deal velocity, and revenue impact. Use closed-loop reporting to assess campaign effectiveness and optimize in real time, ensuring a data-driven approach to scaling successful initiatives.
• Scale & Expand – Develop a structured ABM playbook for replicating success across different enterprise segments, verticals, and geographies. Standardize best practices, workflows, and measurement frameworks to ensure scalability while maintaining a high level of personalization.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Data Analytics, or a related field; MBA preferred.
• 8+ years of experience in marketing, revenue operations, or ABM, with at least 3 years in a leadership role.
• Strong expertise in CRM platforms (Microsoft Dynamics or equivalent) and marketing automation tools (Marketo, HubSpot, etc.).
• Exceptional analytical skills with a deep understanding of marketing and sales data, KPIs, and revenue metrics.
• Proven experience in demand generation and ABM strategies targeting enterprise-level accounts.
• Expertise in data analytics tools such as Power BI, Tableau, or Excel, with the ability to design and interpret complex dashboards.
• Hands-on experience in working with data teams to ensure accuracy, consistency, and usability of data pipelines.
• Strong project management skills, with the ability to collaborate effectively across IT, development, and marketing teams.

Why Join Us:

• Opportunity to work with a high-performing team in a dynamic and growing company.
• Attractive compensation package with performance-based incentives.
• A collaborative and innovative work environment that encourages professional growth.

NetCom learning is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.