Company overview:

NetCom Learning is a leading IT training provider, empowering professionals and organizations to upskill in Cloud, AI, Security, and other emerging technologies. As we scale from 100K to 1M website visitors per month, we’re looking for a visionary VP of Digital Marketing to drive demand generation, website growth, and revenue acceleration.

Position overview:

As the VP of Digital Marketing, you will lead a high-performing team responsible for demand generation, marketing operations, website growth, brand communications, and conversion optimization. This role demands a data-driven leader who can orchestrate multi-channel digital strategies that scale pipeline, drive revenue, and enhance brand visibility.

Key Responsibilities:

Demand Generation & Growth Strategy

• Own and execute B2B demand generation strategies across SEO, paid media, ABM, and digital growth channels.
• Optimize marketing funnels, lead scoring, and pipeline acceleration tactics to maximize MQL to SQL conversion.
• Partner with Sales, Inside Sales, and Product teams to align marketing efforts with revenue goals.

Website & Conversion Optimization

• Develop high-converting website strategies, optimizing for traffic, engagement, and conversion rates (CRO).
• Oversee SEO, landing page optimization, A/B testing, and UI/UX improvements to drive organic growth.

Marketing Operations & Analytics

• Implement data-driven decision-making through robust analytics, tracking, and marketing automation.
• Leverage CRM, AI tools, and reporting dashboards to measure ROI and optimize campaign performance.

Brand & Communications

• Define and amplify the company’s brand voice, storytelling, and thought leadership across social media, PR, and digital channels.
• Oversee content strategy, influencer marketing, and referral programs to build authority and engagement.

Leadership & Cross-Functional Collaboration

• Build and mentor a high-performance digital marketing team, fostering innovation, ownership, and continuous learning.
• Stay ahead of market trends, AI-driven marketing innovations, and customer behavior shifts to inform strategy.

Qualifications:

• 12+ years in B2B digital marketing, demand generation, and growth marketing.
• 8+ years leading marketing teams, driving revenue-focused marketing initiatives.
• Proven expertise in SEO, paid media, ABM, CRO, e-commerce, and digital performance marketing.
• Strong understanding of customer journey mapping, lead nurturing, and sales enablement.
• Proficiency in CRM (HubSpot/Salesforce), analytics, AI tools, and marketing automation.
• Exceptional leadership, strategic thinking, and cross-functional collaboration skills.

Why Join Us:

• Opportunity to work with a high-performing team in a dynamic and growing company.
• Attractive compensation package with performance-based incentives.
• A collaborative and innovative work environment that encourages professional growth.

NetCom learning is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.