Job Title: Seo Specialist & Outreach expert-Digital Marketing Analyst

Location: Hyderabad and Kolkata (Work from Office)

Shift / Working Hours: 4 pm to 1 am IST

Employment Type: Full-time

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

We are looking for a performance-driven SEO Specialist & Outreach Expert who can manage traditional SEO while driving visibility across AI-powered search platforms and answer engines.

The candidate should have strong technical SEO skills, authority-building experience, and understanding of modern search trends including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

🧠 Required Skills & Experience

Minimum requirements

● 3+ years of hands-on SEO experience, including outreach and influencer marketing.

● Strong expertise in tools like Google Search Console, GA4, Ahrefs / SEMrush, Screaming Frog, GTM

● Proven success acquiring high-quality backlinks from relevant authoritative sources.

● Experience creating scalable outreach processes and email sequences for influencer marketing.

● Excellent analytical skills with data-driven decision-making.

● Strong written and verbal communication skills.

● Comfortable working with developers and digital teams.

Role Expectations

● Own End-to-End Organic Growth Strategy Plan and execute SEO strategy to increase rankings, organic traffic, and lead generation across all priority course and certification pages.

● Modern Search Optimization (AI + Search Engines) Optimize website content for traditional search engines and AI-driven search experiences, ensuring visibility in featured snippets, zero-click results, and AI-generated answers.

● Technical SEO Management Conduct regular site audits and fix crawl issues, indexing errors, duplicate content, page speed problems, internal linking gaps, and structured data implementation.

● Advanced Keyword Research & Intent Mapping Identify high-impact keyword opportunities using search intent analysis, clustering, and competitive research aligned with business goals.

● Content Optimization & Topical Authority Building Work with content teams to optimize blogs, landing pages, and course pages using structured headings, FAQs, and strong internal linking frameworks.

● High-Quality Outreach & Influencer marketing Develop and execute outreach campaigns to secure authoritative backlinks through guest posts, partnerships, digital PR, and industry collaborations.

● Social Media & SEO Alignment Support organic visibility through SEO-aligned social media strategies (LinkedIn, YouTube, Reddit, etc.) to improve brand authority, engagement, and referral traffic.

● Performance Tracking & Reporting Monitor rankings, traffic, backlinks, AI referral sources, and conversions. Provide regular performance reports with clear action plans.

● Competitor & Market Monitoring Track competitor movements, algorithm updates, industry trends, and emerging search behaviors to adjust strategy proactively.

● Collaboration with Cross-Functional Teams Work closely with content, development, paid media, and social teams to ensure SEO best practices are integrated across all digital initiatives.

🎯 Key Metrics You’ll Be Accountable For

● Increase in organic traffic month-over-month

● Growth in target keyword rankings (short-tail and long-tail)

● Number of high-authority backlinks acquired

● Improvement in domain visibility & authority score

● Organic conversion uplift

● Reduction in technical SEO errors

Opportunity to work with industry-leading experts and cutting-edge technologies

Collaborative and inclusive work culture

Ongoing professional development and growth opportunities