What we do

At Perlego, there are almost 100 of us working hard to make education accessible to all. We believe access to good quality affordable learning unlocks potential. Knowledge should be more accessible, not locked behind sky-high price tags.

We recently expanded our library to make over 1 million books affordable for learners, earned a 100% Gold ASPIRE rating for accessibility and reached over 15 million people. The next stage of Perlego is twofold: 1) expand our support to students and publishers globally, and 2) build a product that goes beyond the book, a platform that helps students study smarter and educators teach more effectively.

What you’ll get

At Perlego we believe in the key role you will play to achieve our shared mission. You'll belong to a culture of dreamers, team players and avid learners with a flexible, value-based approach. Here, you can become your best self, and through your talent, make a real impact in the world of education.

What we’re looking for:

We are seeking two highly motivated and results-driven Performance Marketing Specialists to join our growing Paid & Organic Marketing team approaching the complete in-housing of our activity. In this role you and your counterpart will play a pivotal role in driving the Paid acquisition of direct-to-consumer (DTC) subscribers across multiple markets by running ad campaigns that deliver measurable impact, with a primary focus on our key channel – Paid Search.

The ideal candidate will have a solid background in Digital Advertising, particularly across Google & Bing, with a track record of driving and improving performance defined by CPA and ROAS targets. You will closely work with the Performance Marketing Manager, a fellow Performance Marketing Specialist and the wider team to jointly develop Customer Acquisition strategies, manage the live activity on Paid channels, and analyse performance to optimise results.

How we work together:

We follow a matrix structure and organise ourselves into cross-functional tribes working towards common goals, with each tribe containing all the necessary roles and skills to deliver on our objectives. You will play a big part in our cross-functional Consumer tribe by collaborating with the Marketing, Product, Design, Data, Engineering & Customer Experience teams to drive growth in our DTC channel.

What you’ll focus on:

Strategic Input

• You will contribute to the development and implementation of our Customer Acquisition strategy in cooperation with the Consumer tribe, ensuring that its objectives and efforts are aligned to the wider business goals.
• You will evaluate our current approach, suggest beneficial refinements and advise on the practical execution of new initiatives.

Campaign Management

• Set up and manage Paid Acquisition campaigns on self-serve advertising platforms (predominantly Google Ads and Microsoft Advertising).
• Lead the daily end-to-end management of live activity, quality assurance and bidding.

Data Processing & Arrangement

• Handle the product and conversion data required for running smooth ad activity and optimisations, incl. the use of product page feeds and server-side tracking conversions.
• Make necessary adjustments to data integrations on advertising platforms, such as data uploads/product feed labelling/mapping/scripts/bulk action changes.

Performance Monitoring, Optimisation & Reporting

• Keep track of the deliverables/KPIs, analyse the performance and drive actionable insights for optimisations of the Paid activity.
• Apply the required changes to meet the set targets across multiple markets.
• Report on the results, providing a well-rounded overview and troubleshooting any issues.

Creative Development & Testing

• Lead the creation of ad assets including copywriting and messaging iteration for A/B testing.
• Collaborate with the team by briefing required ad designs, landing pages and content changes for optimal user experience and conversion rate.