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Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Friday, November 17, 2023

Job Description:

The Opportunity:

As a Product Marketing Manager, you will have the exciting opportunity to be a part of our dynamic team and contribute to the growth and usage of Pluralsight's product offerings within the B2B market segment. You will work closely with the Product Marketing team to position the unique value of Pluralsight's products and drive demand and usage. Your role is to ensure that the right message is delivered through the right channels to the right audience and persona within the B2B segment.

What you’ll own:

  • Develop go-to-market programs and campaign narratives aimed at creating demand, converting leads and driving product engagement.

  • Collaborate closely with the Marketing, Sales and Customer Success teams to ensure successful delivery and execution of go-to-market programs for the cloud product.

  • Lead Product & Content launch plans with the goal of driving demand and adoption of new product features and content areas.

  • Work closely with the rest of the Product Marketing team to activate a consistent product narrative, while developing and delivering personified messaging and assets tailored to our target audience.

  • Create customer facing assets and materials to support the go-to-market initiatives.

  • Build enablement materials that help sales reps close more deals and CSMs drive product adoption and engagement.

  • Source case study opportunities and work with Marketing to ensure successful development

  • Spearhead other Product Marketing efforts aimed at increasing the deal velocity, win rates, product engagement, and overall business growth in the b2b segment.

Experience you’ll need:

  • Experience delivering B2B focused sales and marketing initiatives with some product marketing experience

  • Experience with technical SaaS product(s)

  • Experience and a track record of driving growth, adoption, retention and results

  • Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences

  • Experience working cross-functionally with Product, Sales, Marketing and Customer Success

  • Ability to build consensus and articulate program recommendations to senior executives

  • Ability to flex between driving close team collaboration and independent problem solving

  • Passion for learning and tackling new challenges

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

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