Director, Brand & Content Marketing
Prodigy Education
Marketing & Communications
Toronto, ON, Canada
Posted on Dec 8, 2024
Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit www.prodigygame.com to learn more.
With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.
As the Director of Brand and Marketing Content you will drive the creative and strategic direction of Prodigy’s brand across all channels, ensuring cohesive and compelling campaigns that resonate with our audiences. You’ll collaborate with internal teams to develop and execute brand consistency, develop innovative content strategies, and oversee the production of high-quality written and visual content. Your work will amplify Prodigy’s mission and deepen engagement with teachers, parents, and players.
Your Impact:
- Develop and execute a brand strategy that aligns with Prodigy’s business goals, driving engagement with teachers, parents and students.
- Develop brand positioning for each key audience and unify the brand positioning and messaging across all touchpoints.
- Manage the evolution of the brand as new products and strategy launch.
- Secure alignment with internal stakeholders to ensure brand strategies and positioning deliver on team objectives.
- Lead the implementation of brand and content direction across all channels to deliver breakthrough, relevant, and motivating campaigns.
- Own the marketing campaign calendar across channels, ensuring cohesive planning, timely publication, and alignment with Prodigy’s broader marketing goals.
- Create high-quality content as needed across multiple formats (e.g., website, paid media, email, organic social, product).
- Collaborate with User Acquisition, Customer Marketing, Product Marketing, UX and Product teams to ensure content supports objectives and resonates with target audiences.
- Own the quarterly master briefs and partner with marketing teams to co-develop campaign briefs, translating marketing objectives into creative direction.
- Work with stakeholders to break down complex narratives into simple, compelling ideas.
- Design content tests and optimize content to meet performance goals.
- Track and report on content performance, using data and analytics to refine strategies and maximize impact.
- Oversee the team responsible for the production of a high volume of content, managing workflows, capacity, and resources to ensure timely, high-quality delivery of content that meet brand standards and business objectives.
- Manage Prodigy’s organic social team, creating engaging, relevant content that drives awareness and community.
- Define workflows, provide feedback, and mentor team members to continually improve the quality and impact of content.
- Stay updated on content marketing trends, identifying opportunities for innovation and improvement.
- Support PR initiatives by collaborating on press releases, press kits and coordinating with PR partners.
- Assist with budget management, ensuring cost-effective production and distribution.
About You
- Proven experience in brand strategy, content marketing, and campaign management, ideally within education, tech, or a mission-driven organization.
- Strong leadership and collaboration skills, with the ability to secure stakeholder alignment and manage cross-functional teams.
- Expertise in managing internal creative resources to deliver impactful campaigns.
- Deep understanding of content marketing best practices for channels such as website, social media, and demand generation.
- Exceptional storytelling skills with a keen eye for design and brand consistency.
- Strong organizational and project management skills, with the ability to juggle competing priorities.
Working at Prodigy
- Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
- Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.
- We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.
- It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.
- #LI-Hybrid
Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.
Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.