JOB TITLE: Marketing Operations Lead

REPORTS TO: Marketing Director

DEPARTMENT: Marketing & Communications

LOCATION: U.S. Remote

COMPANY BACKGROUND

Prometric (prometric.com) is a global leader in credentialing and skills development, building the workforce of tomorrow across all industries and professions in 180+ countries with the largest testing center footprint of any assessment provider. With more than 30 years of assessment expertise, innovation, and best-in-class solutions, Prometric changes lives to create a better world. Salary for this role is starting at $80,000 per year.

JOB OVERVIEW

We are seeking a data-driven Marketing Operations Lead to lead campaign execution and optimization through Salesforce and Pardot. This role manages marketing automation, real-time performance monitoring, list management, and reporting to drive scalable, insight-led marketing programs.

RESPONSIBILITIES

Campaign Execution & Automation

• Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Salesforce Marketing Cloud, and Salesforce.
• Configure Pardot Engagement Studio workflows and Outreach sequences for lead nurturing.
• Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.

Data & Database Management

• Clean, enhance, and import lead, contact, and account lists from events and vendors.
• Clean, enhance, and segment weekly target lists for our SDR team.
• Maintain Salesforce and Pardot data hygiene, deduplication, and segmentation accuracy.
• Document all marketing workflows, standard operating procedures and best practices.

Reporting & Analytics

• Create and maintain Salesforce reports and dashboards and Analytics Studio apps and dashboards to track marketing KPIs, campaign effectiveness, and ROI.

Systems Administration & Integrations

• Manage Salesforce, Salesforce Marketing Cloud and Pardot integrations to other applications such as Outreach, ZoomInfo, and website forms.

• Manage profiles and permissions sets for the global marketing and sales teams.
• Coordinate with the Salesforce support team to implement advanced database enhancements.

QUALIFICATIONS

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of experience in marketing operations or a similar role.
• Proficiency with Salesforce, Salesforce Marketing Cloud, Pardot, and Salesforce Analytics Studio.
• Proficiency with Excel and strong analytical skills.
• Excellent organizational skills with keen attention to detail.
• Excellent project management skills and the ability to manage multiple projects simultaneously.
• Effective communication and collaboration skills, with the ability to work cross-functionally.
• Preferred: Salesforce Administrator or Pardot Specialist certification.
• Preferred: Experience working with B2B marketing teams or in a global marketing environment.
• Preferred: US Eastern time zone.