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Senior Product Marketing Manager, Patent Intelligence



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Marketing & Communications, Product
Massachusetts, USA · Remote
Posted on Thursday, February 8, 2024

Clarivate is seeking a dynamic Senior Product Marketing Manager to support our patent intelligence solutions!

The Senior Product Marketing Manager is responsible for leading new product launches, developing impactful positioning and enabling successful sales execution. You'll play a pivotal role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals.

By developing an in-depth understanding of buyer personas, use cases and competitors, you'll create impactful messaging that reinforces Clarivate's market-leading position in patent intelligence.

In this role, you'll partner with sales and product teams to effective launch new solutions to drive revenue growth for patent intelligence software, services and data solutions.

A successful candidate will be a self-starter, stronger communicator, highly collaborative and an effective problem solver.

This position supports all regions (Americas, EMEA and APAC), and works closely with product management, sales, customer education and demand and field marketing.

About You – experience, education, skills, and accomplishments…

  • Bachelor’s degree required
  • 7+ years of experience in Product Marketing or Product Management within a mid-to-large corporation

It would be great if you also had…

  • MBA or advanced degree
  • Product Marketing experience in software, data, or services
  • B2B Product Marketing experience
  • Prior experience working in the IP (intellectual property) industry
  • Experience with a global/multi-national organization

What will you be doing in this role?...

  • Plan and execute successful product launches.
  • Create compelling messaging and clear, differentiated value propositions that align to our buyers' needs.
  • Lead the development of content to drive awareness for our solutions and enable efficient buyer journeys and successful conversion.
  • Develop and launch sales tools that enable successful prospecting and allow sales to clearly present the value of our solutions to target buyers.
  • Collaborate with demand marketing to create impactful multi-channel campaigns that attract target buyers and drive demand for our solutions.
  • Partner with product to monitor the adoption of new solutions; develop adoption campaigns and collaborate with user education to build user education resources.
  • Partner with design and web teams (internally and externally) to manage the development of content, including sales tools, marketing content (product videos, case studies, white papers), competitive battle cards, web content, social media content, and more

About the Team

The Clarivate patent intelligence product marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting and commercializing innovation.

As part of the broader marketing organization, we collaborate closely with industry, demand, and field marketing colleagues to deliver compelling narratives that support solution selling.

You will report to: Director, Product Marketing.

Hours of Work

This is a full-time permanent position based in London, UK. This role is hybrid: 2-3 days per week in office, rest of week remote.

This position requires weekday (Monday - Friday) attendance with some scheduling flexibility available around core working hours.

Clarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled

This job is no longer accepting applications

See open jobs at ProQuest.