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Senior Product Marketing Manager- Life Sciences & Healthcare

ProQuest

ProQuest

Marketing & Communications, Product
Multiple locations
Posted on Thursday, July 11, 2024

We are seeking a new Senior Product Marketing Manager (Life Sciences & Healthcare R&D Products) to join our growing Product Marketing team at Clarivate. Collaborating with other team members, you will be responsible for building marketing strategy and organization enablement designed to support adoption and retention of Clarivate’s Life Sciences and Healthcare portfolio. Through developing strategic marketing plans, you will help nurture and grow the product portfolio, including earning new revenue and enhancing customer satisfaction and loyalty. Working cross-functionally across the global organization, you will partner with product management, sales, customer care, and the broader marketing organization. As a true self-starter, you will be a critical thinker, business and commercially minded, an exceptionally strong writer and highly organized.

About You – Experience, Education, Skills, and Accomplishments

  • Bachelor’s degree required
  • Minimum 7 years of experience in Product Marketing within Life Sciences & Healthcare, Data/Intelligence AND/OR Software Companies

It would be great if you have...

  • Graduate degree (MBA, Marketing, etc.)
  • Prior B2B product marketing experience
  • Independent, self-starter that thrives on taking initiative without direct supervision

What you will be doing in this role:

  • Define and articulate unique value propositions and messaging that address customer needs and differentiate Clarivate Life Sciences & Healthcare Consulting offerings in the market.
  • Create effective product-related sales tools and work with enablement teams to empower the sales team to generate new business.
  • In collaboration with the Director of Product Marketing and Consulting stakeholders, develop and execute a comprehensive marketing strategy for Clarivate's Life Sciences & Healthcare Consulting practice.
  • Conduct market research, persona development, and buyer journey mapping to gain a deep understanding of customer behaviors and needs.
  • Collaborate with Consulting, go-to-market and marketing teams to successfully launch new capabilities and services.
  • Work closely with Consulting and sales to gather feedback and insights for continuous service and message improvement.
  • Collaborate with the broader marketing organization to develop and execute marketing campaigns, content creation, and demand generation initiatives.
  • Build strong relationships with key stakeholders and internal teams to ensure alignment and effective collaboration.
  • Stay up to date with industry trends, competitor activities, and market dynamics to identify opportunities and risks.
  • Drive customer satisfaction and loyalty through effective marketing initiatives and communication.

Hours of Work:

· This is a full-time position, primarily working core business hours in eastern time zone, with flexibility to adjust to various global time zones as needed.

· This is a hybrid role working in the office 2-3 days a week, in Philadelphia or our other US locations.

Clarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled