Job Title: Creative Content Manager

Location: Santacruz, Mumbai

Introduction:

We are seeking a visionary Creative Content Manager to lead our dynamic team in designing and executing high-performance creative videos and images tailored for performance marketing. The ideal candidate will manage both short-term and long-term content strategies for platforms like YouTube and Instagram, enhancing our brand's digital presence.

Key Responsibilities:

Creative Leadership: Direct and oversee the creation of video and image content that meets high performance standards for marketing campaigns. Ensure content is innovative and aligned with the latest market trends.

Content Strategy Management: Design and implement content frameworks for both short-term and long-term strategies, specifically tailored for organic growth on YouTube and Instagram.

Brand Development: Maintain a deep understanding of brand strategy and design principles to ensure all content reinforces the brand's identity and message.

Team Collaboration: Work closely with the marketing team to integrate creative concepts with marketing strategies, enhancing overall campaign effectiveness.

Copywriting: Demonstrate a keen sense of copywriting to craft compelling messages that resonate with target audiences.

Content Evaluation: Evaluate the effectiveness of blog articles and other written content, ensuring they align with strategic goals and brand voice.

Performance Analysis: Utilize analytical tools to assess the performance of various content forms, using data-driven insights to guide future creative decisions.

Qualifications:

Proven experience as a Creative Content Manager of 2-5 years or in a similar creative role in marketing or advertising.

Strong portfolio showcasing high-quality graphics, video content, and other innovative digital formats.

Experience designing content strategies for social media platforms, particularly YouTube and Instagram.

Solid understanding of branding, marketing, and promotional tactics.

Excellent leadership and communication skills, capable of motivating and guiding a creative team.

Proficiency in using analytical tools to measure content performance and interpret audience engagement.

Creative and strategic thinking with the ability to manage multiple projects simultaneously.

Desired Skills:

Advanced skills in Adobe Creative Suite, Final Cut Pro, or other editing software.

Background in digital marketing, SEO, and content marketing.

Exceptional copywriting and editorial skills.

Fundamental understanding of Facebook Ads, Google Ads, and proficiency with Google Analytics to drive and track campaign performance.

Experience with campaign optimization and audience targeting in digital advertising platforms.

Why you should join us?

1. Work with founders who have bagged the deal from two Sharks on Shark Tank India

2. Experience of working in exponentially growing EdTech Industry

3. Super interesting and challenging problems to solve that will fast forward your career

4. Comprehensive international exposure with being able to run ad for global audience

Application Instructions:

Please submit your resume, cover letter, and a portfolio demonstrating your work. Include specific examples of performance-driven projects you have directed or contributed to.