Wherever you find ambitious companies investing in their people, you’ll find Learning Pool

Learning Pool is among the fastest growing workplace e-learning companies in the world, servicing more than 1200 customers and millions of learners globally. Our learning platform offers global businesses a smarter way to prepare their people to perform by using intelligent data to deliver personalized learning experiences at scale. Committed to data-driven outcomes, we ensure our customers can use learning to produce a highly-skilled workforce, new competitive advantages, and an organization prepared for whatever the future might bring.

Learning Pool is a Platinum Investor in People award-winner, listed in Great Places to Work and has earned a coveted spot on the 2023 Best Workplaces for Women. We are also very proud to be a B Corp certified organisation. As a B Corp company, we have joined a community of like-minded businesses committed to using their power to make a positive impact on the world.

Learning Pool welcomes passionate people from all kinds of backgrounds. We are a diverse team working in offices, and remotely, across Europe and North America. We take great pride in our shared work and are committed to building great software in a sustainable way.

So if you’ve got what we’re looking for and the desire to join a team that values creativity and empowerment, then get in touch.

About the Role:

We are seeking a talented and motivated SEO Specialist to join our team. As an SEO Specialist, you will play a key role in developing, executing, and managing our search engine optimization strategy. The ideal candidate is passionate about SEO, stays abreast of industry trends, and has a proven track record of driving organic traffic growth.

For more information about our benefits and why you should join learning pool, read more here:​https://learningpool.com/why-work-for-learning-pool/

Location: Flexible within the UK, with an expectation of regular attendance at an office location (Derry, Nottingham, Oxford, Belfast) 2 days per week.

What will you be doing:

Key roles and responsibilities will include:

• Keyword Research and Analysis:
• Conduct thorough keyword research using tools such as AHrefs / SeMrush to identify opportunities for organic traffic growth.
• Monitor and manage keyword visibility and SERPs
• Analyze keyword trends and competitive landscapes to inform content and optimization strategies., including Latent Semantic Indexing (LSI) and preventing keyword stuffing.
• On-Page and Off-Page Optimization:
• Implement on-page SEO best practices to optimize website content and structure. using audits to update and maintain existing pages and make changes where needed (tags, titles, meta, alts, etc.).
• Develop and execute off-page optimization strategies, including backlinks, link building and outreach.
• Technical SEO:
• Collaborate with our web developer to address technical SEO issues and improve site performance.
• Conduct regular SEO audits to ensure adherence to best practices.
• Content Strategy:
• Work closely with content creators to develop SEO-friendly content that aligns with target keywords and user intent.
• Optimize existing content for improved search engine visibility.
• Performance Monitoring:
• Utilize analytics tools to monitor and report on key SEO metrics.
• Provide insights and recommendations based on performance data.
• Algorithm Updates and Industry Trends:
• Stay informed about search engine algorithm updates and industry trends.
• Adjust SEO strategies accordingly to maintain optimal performance.

Who are are looking for:

The successful candidate will demonstrate: ​

• A proven track record: You will have solid experience in a similar role as an SEO Specialist, with a successful record growing organic traffic and improving rankings.
• Subject matter expertise: With an in-depth knowledge of search engine algorithms, ranking factors, and SEO best practices, you will have the ability to utilise this expertise to deliver value to the organisation.
• Technical competence: You will display proficiency in SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz). at an advanced level.
• Communication: A proficient communicator with excellent written and verbal communication skills, you will have the power to ensure that intended messages are communicated effectively.
• Delivering with others: You will have the ability to engage with, both internal and external stakeholders, working together ensure the broader marketing goals are attained
• Critical thinking: You will be comfortable with effectively analysing information, forming judgments and making decisions

Whilst not essential, strong preference will be given to candidates who:

• Have achieved a 3rd level qualification in Marketing or a related field

Working at Learning Pool

With over 450 people across seven offices globally, the Learning Pool team is filled with people who have a real passion for what they do and a fresh approach to partnering with customers.

Learning Pool is a Platinum Investor in People, listed annually in the Great Places to Work for and wins numerous industry awards for our work with clients including the Queen's Award for Enterprise (Innovation) and recent Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service and Institute of Customer Service awards. In addition, the Group is the only Strategic Leader offering Lower Total Cost of Ownership solutions in the 2022 Fosway Digital Learning 9-Grid.