At ReUp, we partner with universities to re-enroll students who have dropped-out and support them throughout their return school, ensuring successful student outcomes. Over the past two years we've helped "re-up"​ over 4,000 students and recapture over $16 million in tuition for our partner universities using a proprietary combination of data, technology, and people-centered service design. Each year, millions of students drop-out of college or university – some 37 million Americans in the last two decades. The reasons students drop out are multi-dimensional, with the primary barriers to completion being financial, work, family obligations, health-related issues, and motivation. Many of these “Forgotten Students” leave college with mountains of debt (over $27 billion annually) and without the earning power of a diploma. The social, economic, and human potential loss is enormous.