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Integrated Marketing Lead

Section4

Section4

Marketing & Communications
Remote
Posted on Thursday, July 11, 2024
About the job
Section is seeking an experienced Integrated Marketing Lead to drive consumer revenue growth through strategic marketing campaigns for our online business courses. You will be responsible for hitting monthly and quarterly revenue targets by planning and executing high-impact integrated marketing initiatives.In this role, you will serve as the engine behind our consumer sales growth and oversee all aspects of marketing for our portfolio of courses and events. You will develop strategy, plan campaigns, manage specialists, analyze performance metrics, and continually optimize your approach to exceed goals. This is a hands-on role where you'll need to be highly organized, detail-oriented, and ready to roll up your sleeves.This is a great opportunity for a highly motivated emerging leader who wants a lot of responsibility on a small and growing team. You will have opportunities for promotion, raises, and significant exposure to the executive team.

Responsibilities

  • Meet or exceed monthly/quarterly consumer revenue targets through recurring memberships and transactional course sales
  • Ideate and implement new marketing initiatives to drive further revenue growth (aka, don’t just execute the same playbook every month)
  • Plan and project manage integrated marketing campaigns spanning email, social, paid ads, website, events, and partnerships
  • Manage a team of designers, copywriters, operations, and external partners to deliver high-quality campaign assets on time
  • Analyze campaign performance and provide detailed reports on KPIs and revenue impact
  • Get in the weeds on day-to-day tasks like event logistics, copy, website updates, etc. (this is not a role for someone who wants to set strategy at the highest level without getting their hands dirty)
  • Oversee the marketing tech stack (including Webflow, Stripe, Wordpress, Typeform, Saasquatch, and other tools) and co-own some technical marketing tasks in partnership with the Head of Engineering and our operational team
  • Collaborate across teams including product, engineering, customer success, and leadership
  • Meet quick turnarounds and juggle multiple projects simultaneously

Qualifications

  • 5+ years experience in B2C marketing and owning revenue targets, preferably with some experience in a startup environment
  • Proven track record of driving revenue from integrated marketing campaigns and initiatives
  • Strong project management skills and experience managing multi-step projects
  • Exceptional organizational skills, attention to deadlines, and ability to manage multiple priorities
  • Passion for delivering high-quality campaigns on time with a high degree of fidelity
  • Analytical skills to interpret data and optimize marketing performance
  • Positive, proactive attitude with a willingness to get hands-on
  • Creative mindset to continually generate new marketing ideas
  • Experience with marketing tools and technology (we use Webflow, Asana, Figma, Stripe, and Zapier, but any related experience is relevant)
  • Experience with and interest in using AI tools like ChatGPT
Please submit your resume and cover letter.
Our beliefs
We believe it’s our job to level the playing field
No matter who you are or where you’re from you should have access to a great education and to other talented people.
We believe people learn best from other people
Technology can’t replace humans when it comes to education. We will always make the learning experience personal, human, and connected.
We believe that to build something new, you have to question everything
The status quo is broken and to fix it we have to shake things up. We might not always nail it on the first go, but we’ll never stop trying to be our best.
Who we are
At Section, we believe that different perspectives, backgrounds, and experiences create a whole that is greater than the sum of its parts. A diverse and inclusive team creates a better product.
We are an equal opportunity employer and do not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, age, marital status, military or veteran status, or any other characteristics protected by law.
All employment is decided on the basis of qualifications, merit, and business need. We encourage candidates of underrepresented backgrounds to apply.