Senior Lifecycle Marketing Manager
Skillshare
Marketing & Communications
Canada · Remote
Posted on Nov 2, 2024
The Senior Lifecycle Marketing Manager is responsible for the strategic planning and execution of email and referral campaigns to drive user acquisition, engagement, retention, and winback. Reporting into the Director of Organic and Brand, the ideal candidate will have a deep understanding of customer lifecycle and referral marketing and a proven track record of success in developing and implementing effective email campaigns. This is a high-impact role on the Marketing team and is critical to driving Skillshare's growth and member preference.
What You'll Spend your time On (Responsibilities)
- Develop and execute email and push campaigns to drive user conversions, engagement, retention, and winback
- Manage the email and push marketing strategy and calendar, prioritizing projects to meet the company’s business objectives
- Create and maintain relationships with partners across Creative Studio, Community & Content, Product, and Engineering
- Track and analyze campaign performance, share performance insights with stakeholders, and make recommendations for improvement
- Develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth
- Stay up-to-date on the latest email and push marketing trends
- Collaborate across the marketing team to develop integrated marketing campaigns in support of subscription, marketplace, and other offerings
- Manage vendor relationships, freelancers, and agency partners to complete projects in a timely fashion and on budget
- Partner with Product and Engineering on eventing, content management and recommendation schemes
What You'll Bring to Skillshare (Position Requirements)
- 4-6 years of experience in end-to-end management of email campaigns (push notification and referral marketing experience is a nice-to-have)
- A deep understanding of customer lifecycle marketing
- A proven track record of success in developing and implementing effective email and push campaigns
- Strong analytical skills and the ability to track and interpret campaign data
- Comfort coding with using an email design system and working with responsive HTML email templates
- A collaborative and team-oriented work style
- Experience monitoring and troubleshooting email deliverability and inbox placement
- Must have experience using ESPs (e.g. Blueshift, Braze, Iterable) and SendGrid; Familiarity with Airtable, Parcel, Figma, and Looker are nice to have
About Skillshare
- Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by OMERS Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.
- Team: We have an incredible team that believes Skillshare can change the world for the better. Our team is smart, collaborative, and has a low tolerance for ego or drama.
- Our award winning Culture:. Our focus on collaboration, high empathy, respect and flexibility combined with our strong commitment to our mission and vision creates the conditions for our people to be successful and truly enjoy coming to work each day. We’re proud to be recognized as one of Newsweek’s Top 100 Most Loved Workplaces in 2023 and 2024, a top place to work by BuiltinNYC, Crain’s, and Forbes, one of the five best places to work for women by Bpeace and a top-rated workplace for dads by Fatherly.
The compensation range for this role is a base salary of $148,000, depending on experience. We have a strict non-negotiation policy and our compensation ranges are set and pre-determined based on external market pay for the country where a candidate resides and a candidate's experience within the role.
Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We work to ensure a consistent interview process, fair compensation, and an inclusive work environment for all.
We are unable to sponsor visa applications for this position at this time.
All candidates must currently possess legal authorization to work with the US or Canada without visa sponsorship.