Smart Sparrow owns and operates an e-learning platform, which enables students and professionals to create e-learning courseware. It allows customers to create courseware on various subjects, including digital literacy, computer sciences, engineering, finance, marketing, medicine, orientation, sciences, and soft skills, as well as training courses. Smart Sparrow serves various institutions locally and internationally. Ariel Shoham, Dror Ben-Haim, Shaowei Ho, and Zack Belinson founded it on December 29, 2010, with its headquarters in Surry Hills in Australia, with an additional office in San Francisco in California.