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Sales Development Representative

SofterWare

SofterWare

Sales & Business Development
Remote
Posted on Jun 25, 2025

This position is only available for W2 Employees. Please note that in order to be a W2 Employee, you must reside in one of the following states: PA, NJ, NH, DE, CO, SD, TX, WY, AK, FL or Canada.

About SofterWare

SofterWare is a dynamic, established company that builds multiple software-as-a-service (SaaS) products for clients whose dedication to bettering the world brings meaning to the work we do every day. Thousands of nonprofit organizations look to DonorPerfect software to effectively leverage their donor data, launch impactful fundraising campaigns, and grow the community that supports their cause.

Life at SofterWare

When you join SofterWare, you will:

  • See the positive impact of your work by helping causes you care about.
  • Join a fully agile company that embraces agile principles in every department.
  • Be part of a company culture that values work-life balance and giving back to local organizations together as a team.
  • Work for a company that has been named a Top Workplace in the Philadelphia region 9 times and made the Inc. 5000- list for the fastest- growing private companies 8 times in the last decade.


Your Role as a Sales Development Representative


The primary goal of this Sales Development Representative will be to engage pre-sales leads through outbound calls and personal emails in support of targeted marketing campaigns. These are typically prospects who expressed interest in our content marketing, submitted only their email address on our website, cold emails/calls from lists generated from Guidestar and LinkedIn, or Donor Management solution shoppers identified by comparison websites. They will engage these prospects and generate leads for sales.

The Sales Development Representative will be able to answer basic questions about DonorPerfect and, using predetermined qualification criteria, pass them over to our sales reps to demo and close.

This position will be responsible for West Coast prospects, therefore, working hours will range among CST, MST, and PST time zones.

Key Responsibilities
  • Engage with content downloaders via outbound calls and emails
  • Contact leads who fill out only their email address on our website to qualify and advance them in the sales process
  • Reach out to prospects identified through research on LinkedIn, Guidestar, and IRS lists
  • Advance website visitors into the sale funnel through
  • Update Salesforce with new and relevant organization and contact information from both internal and external sources.
  • Qualify prospects and conduct initial discovery
  • Provide knowledge of our solutions and insight into customer needs in written and verbal communication
  • Conduct clear, concise, and consistent follow up via email when appropriate
  • Proactively maintain a thorough understanding of the company’s products and services, as well as industry and client needs
  • Increase sales pipeline of themselves and others through lead generation efforts
  • Research organizations in the buying process as indicated by G2 Crowd’s “shopper intent” alerts, and other third-party offerings.
  • Contribute to targeted marketing plans and other marketing campaigns by providing constant feedback to marketing on the effectiveness of different messages and campaigns
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Key Requirements
  • Willingness to work in CST, MST, and PST time zones
  • Excellent verbal and written communication skills
  • Comfortable cold-calling people potential clients, and persuading them to take the desired action
  • Organized, ability to multitask, detail-oriented and independently motivated
  • Ability to learn quickly and provide detailed solution information to prospects and clients
  • Must be professional and self-motivated, willing to take on new ideas and change course based on data and clear evidence
  • Interest in helping people and nonprofit organizations succeed
  • Ability and desire to excel at prospecting by web search and telephone
Education and Experience:
  • Associates or Bachelor's Degree in Business/Marketing or Communications or relevant experience
  • Experience in telemarketing and/or lead generation/qualification preferred
  • Knowledge of marketing funnel and processes
Equal Employment Opportunity Statement:

SofterWare is an equal opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by law. SofterWare complies with the law regarding reasonable accommodation for handicapped and disabled employees.

This position is only available for W2 Employees. Please note that in order to be a W2 Employee, you must reside in one of the following states: PA, NJ, NH, DE, CO, SD, TX, WY, AK, FL or Canada.