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Digital Marketing Creative Director - B2C

Straighterline

Straighterline

Marketing & Communications, Design
Arlington, VA, USA
Posted on Thursday, July 11, 2024
At StraighterLine we are on a mission to help students succeed!
About Us
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
StraighterLine is seeking a digital marketing creative director to support the B2C side of the business for website design, landing pages and digital campaigns, such as email, paid social, landing page and more. This role willbe responsible for leading the creative vision and execution of our B2C acquisition marketing initiatives. The ideal candidate is a visual storyteller who is skilled in generating design solutions for both website and digital advertising. This role will report to the VP of Digital Marketing and support the organization with design work across all marketing channels and will be the company’s brand champion to comprehensively drive our brand positioning and messaging both internally and externally to the industries and audiences we serve. This individual will collaborate closely with our marketing, product, and outside contractors and designers to ensure cohesive and impactful creative strategies.
Location: Remote in the DMV

Responsibilities

  • Drive creative strategy and vision for the B2C digital marketing side of the StraighterLine business, including developing and executing creative strategies for B2C marketing campaigns across full-funnel digital channels (paid media, landing page, email).
  • Establish and maintain a consistent brand voice and visual identity that resonates with our target audience across the full user-journey.
  • Develop a full understanding of StraighterLine personas to lead and direct all creative and graphic activities to drive engagement and results via the website and promotional assets.
  • Work collaboratively with the marketing and content/copy team to define and create concepts that will drive results across omni channel campaigns (social, website, landing pages, paid media, email) and to both consumer (B2C) and business (B2B) audiences.
  • Oversee UX designers to ensure seamless user experience for website, landing pages and promotions.
  • Oversee and develop video assets, including lead the creation of engaging video content for various marketing channels, including social media, YouTube, and display advertising.
  • Partner with the brand marketing team to develop to ensure B2B marketing and B2C creative are cohesive and elevate our market presence.
  • Collaborate with product and content teams to ensure all marketing materials within the learning management platform align with overall brand guidelines.

Requirements

  • Bachelor’s degree required with a major in graphic design, design or related field
  • Minimum 8+ years of experience in graphic design, video and/or art direction, ideally in a corporate environment working as part of a larger marketing team.
  • Minimum 2-3 years of experience managing a creative team or creative contractors.
  • Experience designing and/or leading paid social media campaign creative successfully
  • Successfully lead branding or rebranding projects within a corporate environment.
  • Proficiency in using design software applications, and specifically Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere)
  • Experience with project management tools such as Asana
  • Ability to work autonomously and effectively make decisions with minimal supervision
  • Experience in the higher ed or early childhood education industries a plus
  • Positive, can-do attitude; growth mindset
Why Join Us:
Opportunity to work with a dynamic and passionate team.
Chance to make a meaningful impact and contribute to the success of a growing company.
If you're a talented designer and creative director looking for an exciting opportunity to showcase your skills and help drive our company's growth, we'd love to hear from you! Please submit your resume, cover letter, and portfolio samples for consideration.
Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, we love to celebrate each other's contributions and wins.
We also know how important a life outside of work is, and the support that employers can contribute.
Our Benefits:
Generous time off policies, 13 public holidays.
Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks paid parental leave
Free StraighterLine courses for you and your family members
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.