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B2C Brand Manager, Sophia

Strategic Education, Inc.

Strategic Education, Inc.

Marketing & Communications
Remote
Posted on Tuesday, June 11, 2024
Sophia is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. The leadership of this team is responsible for the growth and marketability of the platform and its offerings.

We are searching for a results-oriented and hands-on brand marketer with exceptional strategic, creative, and analytical skills to manage, evolve, and grow our brand with the B2C audience. The right person for this role will bring a strong POV on how to deliver exceptional results for the brand across all marketing channels.

Under the direction and guidance of the Director of Marketing, the brand manager will be responsible for the implementation of our brand strategy across of all aspects of Sophia’s B2C strategy, including; segmentation, value props, RTB’s, messaging, brand persona, etc. Additionally, they are responsible for upholding and evolving our brand strategy, including the setting of style guides, brand guidelines, and value props across the B2C audience.

The brand manager will also be the day-to-day lead on the marketing team for cross-functional B2C campaigns, including seasonal and promotional campaigns, as well as new product and course launches.

The right person for this role is someone who loves brand storytelling, loves a fast-paced and entrepreneurial environment, and works extremely well in cross-functional teams.

Essential Duties and Responsibilities:

  • Manage creative from brief to concept to production to in-market. Translate brand elements into plans and go-to-market strategies that hit our target growth goals
  • In alignment with Director of Marketing, develop and own ongoing marketing calendar for customer segments to drive subscriber growth and customer engagement
  • Works with internal and external SMEs / agencies to execute and optimize marketing campaigns as required
  • Ensure brand consistency across all customer-facing campaigns, assets, and experiences
  • Act as marketing lead for assigned course and product launches; develop and execute strategies with guidance from manager and in alignment with business goals
  • Lead creative development to motivate the target audience to “take action,” including managing conversion rate optimization across channels
  • Regularly analyze campaign KPIs, track results, gauge success, and report findings for internal and external stakeholders. Leverage analytics to continuously suggest new ideas and optimizations.
  • Develop testing roadmap and work with analytics partners to continually improve our B2C marketing initiatives.
  • Leveraging customer segmentation and key data point insights to personalize communications with our customers based on known needs and pain points.

Job Skills:

  • Data-driven thinking and an affinity for numbers and interpreting market research
  • Strong POV on branding and creative best practices
  • Excellent communicator and experience working in, influencing, and leading cross-functional teams
  • Strong skills in telling the story of a brand to drive growth – ideation all the way through working with creative teams to execute
  • Strong organizational skills and ability to manage and prioritize multiple projects based on business needs.

Work Experience:

  • 5+ years of brand marketing management experience. Experience in the education, edtech, or subscription product space preferred but not required.
  • Experience developing mass campaigns across a variety of channels including, print, digital, email, radio, and out-of-home.
  • Experience working with agency and creative partners (internally and externally) to drive strategic results
  • Experience working collaboratively with peers and influencing work

Education:

Bachelor’s degree required

Other:

  • Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
  • Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
  • If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
  • Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
  • This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
  • Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
  • Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
  • Able to access information using a computer.
  • Other essential functions and marginal job functions are subject to modification

#LI-JD1

  • SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary and benefits package. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

$73,900.00 - $110,900.00 - Salary

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.