Instructure was founded to define, develop, and deploy superior, easy-to-use software. (And that’s what we did/do/will keep on doing.) We are dedicated to the fight against iffy, mothbally, shoddy software. We make better, more usable tools for teaching and learning (you know, stuff people will actually use). A better connected and more open edtech ecosystem. And more effective ways for everyone everywhere to access education, make discoveries, share knowledge, be inspired, and do big things. We accomplish all this by giving smart, creative, passionate people opportunities to create awesome. So here’s your opportunity.

Senior Manager of Demand Generation is responsible for planning and executing multi-channel, multi-touch programs that create new sales pipeline, improve win rates and increase sales velocity. You will partner with a senior sales leader to determine the strategic priorities for your specific markets. You will create a set of marketing objectives and programs to meet these business priorities for your segment. You will decide the optimal mix of channels (both digital and face-to-face), vendors and offers to most effectively use your budget to hit pipeline and bookings targets. You will need to employ holistic strategies that span from high-touch ABM programs to traditional always-on email nurture to broad display advertising as well as executive, owned and industry events. You will manage external agencies and internal resources (both locally and from other regions- including HQ in Salt Lake City) to execute your strategy. To be successful in this role you must forge partnerships with multiple disciplines including Sales, Revenue Operations, Sales Development, Corporate Marketing and Product Marketing.

We’ve always believed in hiring the very best people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we are committed to creating a workplace that supports diversity and inclusion, which we believe improves productivity, customer engagement and employee satisfaction. We welcome applications from individuals of all backgrounds.