Come join our Goddard Systems, LLC (GSL) corporate team! We are a great place to work and offer many employee-friendly perks and benefits. GSL is the manager of the Goddard School franchise system that supports over 650 schools which delivers a high-quality, play-based learning program to families all over the United States. Our successful franchise business model supports franchisees through partnerships with teams of seasoned professionals who draw over 30 years of business, marketing, IT, franchise, finance, and education experience. Because of this, The Goddard School has grown into an institution that parents and families trust, reaching more than 90,000 students in 38 states – and growing.

Summary

The Marketing Operations Manager plays a key role in ensuring that marketing and enrollment-related initiatives are effectively implemented and executed across the system. This role supports the operational planning, rollout, and adoption of enterprise initiatives, including lead generation, Sales Excellence, CRM deployment, and family retention. Working across Marketing, Sales Enablement, and Field teams, the Manager ensures that programs, tools, and processes are structured in a way that can be consistently executed at the school level. The role also serves as a central point of connection between the field and corporate teams, bringing forward feedback on program effectiveness, identifying execution challenges, and supporting continuous improvement. A significant portion of this role is dedicated to ownership of the Goddard Guide for Excellence, which serves as the primary vehicle for introducing initiatives, reinforcing expectations, and driving consistent execution across the system.

Job Requirements

Marketing Program Operationalization and Adoption (30%)

• Support operational planning for enterprise initiatives, including Sales Excellence, CRM deployment, lead generation, and family retention
• Develop structured rollout plans that define sequencing, ownership, and expected outcomes at the school level
• Establish expectations for execution, including required actions, timelines, and success measures
• Build and refine supporting tools, templates, and resources, and ensure they are integrated into daily school operations
• Drive adoption by monitoring execution, identifying gaps, and adjusting approach as needed
• Partner with Field Marketing to ensure plans are practical and aligned to how schools operate

Program Rollout and Field Insights (15%)

• Manage rollout sequencing and timing across Marketing and Sales Enablement initiatives to ensure schools are not overwhelmed or receiving conflicting direction
• Lead hypercare support following major launches, providing focused, short-term support to schools and field teams to stabilize execution and address early challenges
• Troubleshoot execution issues in real time, identify root causes, and drive resolution across teams
• Capture and synthesize feedback from Franchisees and field teams to improve tools, programs, and rollout approach

Reporting and Marketing Performance Visibility (15%)

• Establish reporting to track adoption, usage, and effectiveness of marketing programs and tools
• Monitor performance trends related to lead generation, enrollment activity, and retention to identify gaps in execution
• Provide structured insights to Marketing, Sales Enablement, and School Support Services leadership
• Identify where performance is being impacted by breakdowns in execution and recommend adjustments
• Use data and field feedback to improve rollout, tools, and overall program effectiveness

Guide for Excellence and System Communication (40%)

• Own end-to-end development and delivery of the Goddard Guide for Excellence, published six times annually
• Translate enterprise initiatives into structured, actionable direction for schools and field teams
• Align input across Marketing, Sales Enablement, Learning and Training, Education and Operations to ensure one coordinated message to the system
• Reinforce expectations, priorities, and execution standards through consistent communication
• Evolve the Guide to improve usability, relevance, and adoption across schools

Skill, Abilities & Other Attributes

• Bachelor’s degree in business, Marketing, or a related field
• At least 5 years of experience in marketing operations, business operations, or program implementation
• Experience working across cross-functional teams, including Marketing, Operations, and Technology
• Demonstrated ability to support rollout and adoption of initiatives across multiple locations or a distributed system
• Experience with CRM platforms, enrollment systems, or marketing technologies preferred
• Strong organizational, planning, and problem-solving skills
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Collaborative mindset and ability to influence, lead and communicate cross-functionally to execute on content strategies and execution
• Ability to identify process gaps and opportunities
• Confident with a point of view

• Ability and willingness to travel to travel 10%.

There will be periodic requirements to travel for in-person events, at the discretion of your manager or the requirement of the company.