About the Position

The Vice President of Consumer Revenue is a data-driven executive leader responsible for the performance of The Princeton Review consumer businesses. Reporting directly to the Chief Executive Officer and serving as a member of the executive leadership team, this role owns the strategy, execution, and financial outcomes for all revenue generated from individual consumers across test preparation, admissions, tutoring, books, and related offerings.

This leader oversees and drives consumer growth, including performance and brand marketing, lifecycle and CRM, social and paid media, PR, campus and field marketing, marketing analytics, and the Enrollment Center and internal retail sales teams. The role ensures alignment across demand generation, conversion, and retention to maximize bookings, profitability, and customer lifetime value.

With full revenue accountability for the consumer business, the Vice President of Consumer Revenue balances growth ambition with disciplined cost management and marketing efficiency. This executive partners closely with Product, Finance, Technology, Academic, and Customer Experience leaders to align pricing, packaging, forecasting, and operational execution with revenue goals. Success in this role requires a commercial operator’s mindset, strong financial acumen, and the ability to translate data and market insight into sustained, scalable growth for students and families.

What You'll Do

Consumer Revenue Ownership

• Own consumer revenue performance across test prep, admissions, tutoring, books, and related offerings.

• Hold full revenue responsibility for the consumer business, including revenue growth, margin performance, and marketing efficiency.

• Partner with executive leadership to align pricing, packaging, and conversion strategies to revenue goals.

Marketing and Demand Generation

• Lead all consumer marketing functions including performance marketing, brand, lifecycle and CRM, social, paid media, PR, and field marketing.

• Oversee marketing analytics to ensure clear attribution, performance visibility, and ongoing optimization.

• Ensure marketing investment is managed with strong financial discipline and measurable impact.

Growth Strategy and Execution

• Define and execute a comprehensive consumer growth strategy across acquisition, conversion, and retention.

• Develop aligned go-to-market strategies for consumer products, including positioning, segmentation, and messaging.

• Establish a disciplined, data-driven approach to optimizing customer lifetime value and return on investment.

Enrollment and Sales Leadership

• Oversee the Enrollment Center and internal retail sales team responsible for converting demand into bookings.

• Align marketing and sales performance through clear KPIs, lead management standards, and conversion accountability.

Organizational Leadership

• Build and lead a high-performing, data-driven organization grounded in accountability and continuous improvement.

• Establish clear performance metrics tied to revenue growth, acquisition efficiency, and brand health.

• Partner closely with Finance to ensure disciplined planning, forecasting, and reporting.

Who You Are

• You have 15+ years of leadership experience in consumer growth, revenue, or consumer marketing, with direct accountability for business performance.

• You bring demonstrated revenue ownership, including responsibility for revenue growth, margin performance, and investment allocation.

• You are technology forward, using innovative solutions to drive meaningful transformation, backed by strong financial acumen and comfort owning revenue and ROI metrics.

• You are a strategic and systems thinker who can translate vision into disciplined execution.

• You are a commercially minded operator who balances brand building with performance discipline and return on investment.

• You are a strong people leader who builds inclusive, high-performing teams and develops future leaders.

• You have led integrated marketing and sales organizations, with a track record of driving measurable improvements in acquisition, conversion, and lifetime value.

• You have experience serving multiple distinct consumer personas, tailoring strategies and experiences to meet the unique needs of each audience.

• You are a clear, persuasive communicator who can influence across levels and functions.

• You thrive in dynamic environments and are comfortable leading through change.

Please note this posting will no longer be taking applications after 3/13/26.