About the Role:

We are seeking a proactive and detail-oriented Marketing Manager based in India to support our growth in the North American higher education sector. This is a hands-on role ideal for a marketing generalist with experience in lead generation, GTM strategy execution, content creation, campaign management, and marketing operations. You will work closely with the VP of Marketing, global marketing teams, channel partners, and sales to drive marketing impact across regions.

Key Responsibilities:

1. GTM Strategy & Lead Generation

• Assist the VP of Marketing in developing and executing go-to-market (GTM) strategies for product launches and campaigns. • Execute multi-channel lead generation campaigns across email, paid media, social media, webinars, and industry events. • Work with internal and purchased lists to build targeted campaign audiences. • Collaborate with the sales team to ensure timely lead follow-up and tracking.

2. Content & Collateral Development

• Create, update, and manage sales and marketing collateral including brochures, one-pagers, case studies, whitepapers, email templates, and PowerPoint presentations. • Customize content for the North American higher education audience while maintaining brand consistency. • Coordinate with global content and design teams to deliver required assets.

3. Events & Webinars • Plan, manage, and support virtual and physical events (e.g., EDUCAUSE, webinars). • Coordinate event logistics, promotional activities, speaker alignments, and postevent follow-ups. • Assist sales and customer success teams with event-based engagement and follow-ups.

4. Marketing Operations & HubSpot Management • Own and manage HubSpot for campaign automation, lead nurturing, segmentation, and reporting. • Maintain CRM data hygiene and create performance dashboards to report on key KPIs. • Track and improve funnel conversions and marketing effectiveness.

5. Sales Enablement & Cross-functional Collaboration • Work closely with sales to equip them with updated collateral and messaging. • Support channel partner marketing initiatives, including upsell and cross-sell campaigns. • Coordinate with product, sales, and marketing teams across geographies to align messaging and timelines.

6. Additional Support • Support outbound efforts including BDR campaigns and RFP content. • Assist with internal marketing project management and delivery tracking.

Qualifications: • 5+ years of experience in a B2B marketing role; experience with North American or global markets (especially higher-ed) is highly preferred. • Hands-on experience with HubSpot or equivalent marketing automation tools and CRMs. • Strong content development skills and experience supporting sales with collateral. • Excellent English communication skills (written and verbal). • Ability to manage multiple projects and deadlines in a fast-paced, remote environment. • Experience in higher education marketing is a strong plus.