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Senior Content Writer-Digital Marketing



Marketing & Communications
Coppell, TX, USA
Posted on Tuesday, November 14, 2023

UWorld is seeking a Content Writer – Digital Marketing to produce and edit content in support of multiple lines of business. The Content Writer will produce various pieces of content, including copy for web pages, email campaigns, blogs, social media, brochures, whitepapers, eBooks, marketing slicks, bylined articles, and press releases. The successful candidate will also manage a team of copywriters and edit content they produce.


Minimum Education Required:

Bachelor’s degree in communications, PR, journalism, marketing, business, or related field.

Minimum Experience Required:

  • Five years of experience in a prior copywriter, editor, or communications position
  • Two year of managerial experience managing the work of other copywriters
  • Previous marcom experience creating content for campaigns, websites, advertising collateral, and social media
  • Working knowledge of best communication practices, especially as it relates to website, SEO, social media, email, social media, and omnichannel marketing campaigns

Required Skills:

  • Exceptional written communication skills
  • Copy editing / proofreading experience
  • Ability to write long-form articles from content briefs
  • Expertise in writing for content optimization (SEO) with keyword integration
  • Superior organizational and self-motivation skills
  • Ability to manage, assign, and track team projects
  • Ability to track and report metrics of success
  • Ability to work well within a team environment with competing priorities
  • Ability to react in a constructive manner to direct feedback and constructive criticism
  • Attention to detail with respect to adhering to and enforcing UWorld brand standards

Job Duties: (Including but not limited to)

Copywriting & Copy Editing (50%)

  • Produce and edit content for various forms of marketing material – web pages, blogs, brochures, sell sheets, case studies, social media posts, eBooks, infographics, etc.
  • Compose thought leadership pieces, including whitepapers, eBooks, and bylined articles
  • Edit and proof the copy of other writers
  • Create the appropriate message and tone of voice for various audiences
  • Work within the UWorld marketing team to produce marketing campaigns
  • Review all external-facing pieces of branded/marketing collateral before they’re published
  • Assist other team members during peak periods of conferences, product rollouts, major campaigns, or other marketing initiatives to ensure that all deadlines are met
  • Own assigned pieces of the UWorld marketing plan
  • Create and actively/regularly measure and report metrics to measure success
  • Enforce UWorld design/brand standards

Team Management & Collaboration (50%)

  • Establish departmental priorities, assign tasks, and ensure on-time delivery of assignments
  • Edit the work of department team members, providing feedback and mentoring as needed
  • Work with various teams including product owners, sales, marketing peers, support team, and executive team members to develop a collaborative process for producing and editing content
  • Participate in team meetings and take responsibility for content development initiatives
  • Work collaboratively with team members to provide and receive feedback with tact and diplomacy

Compensation and Benefits

  • Competitive compensation (contingent on experience)
  • Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
  • A generous paid holiday schedule that includes the entire week of Christmas
  • Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
  • 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
  • Annual professional and career development opportunities available
  • Relaxed work environment that offers flexibility to work remotely 1 day per week
  • Social Committee that offers an inclusive environment to get to know coworkers in a fun way
  • Daily on-site group fitness classes

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."