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Lead Product and Content Marketing Associate, IXL



Marketing & Communications, Product
San Mateo, CA, USA
Posted on Thursday, July 11, 2024

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Lead Product and Content Marketing Associate to join our fun and growing team. In this role, you will play an essential role in the marketing of our flagship product, IXL, helping to lead the GTM planning process for both new products/features and updates and working to ensure internal and external product marketing communications are executed smoothly. You will create a broad range of product marketing materials to support our customer-facing teams and also develop content marketing pieces to engage with our key audiences: educators, parents, and students. #LI-CC1

We’re looking for someone who is a strong writer and communicator, creative, organized, proactive, and passionate about IXL’s mission to impact education.


  • Develop go-to-market (GTM) strategy for new releases and updates
  • Project-manage GTM process for many product launches
  • Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
  • Develop and drive campaigns to increase awareness and use of the product’s features by existing customers
  • Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
  • Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
  • Work to ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
  • Assist with product/messaging training for Sales/customer-facing teams
  • Provide first-line editing and mentorship to content marketing associates


  • BA/BS degree and 6-9 years of solid marketing experience in a professional environment
  • Verbal communication: You can communicate effectively with cross-functional team members and stakeholders, and ask strategic questions to determine what's needed.
  • Written communication: You are an exceptional writer and know how to make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
  • Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
  • You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
  • You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
  • Experience with Google Docs, Sheets, and Slides
  • Experience with Adobe Illustrator/Photoshop is a plus

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $100,000 to $140,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.


IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

  • 1 in 4 students in the United States uses IXL.com
  • Rosetta Stone provides an immersive learning experience for 25 languages
  • Wyzant is the nation's largest community of tutors, covering 300+ subjects
  • Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.