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Search Engine Marketing (SEM) Analyst



Marketing & Communications, IT
San Mateo, CA, USA
Posted on Thursday, July 11, 2024

Do you possess a love for numbers and a passion for finding the answers hidden within them? Are you curious about digital ads and what inspires a customer to click through? IXL Learning, developer of personalized learning products used by millions of people globally, is looking for an analytical individual with strong writing skills and an interest in marketing to join our digital marketing team and help us build, measure, and improve our marketing campaigns. #LI-DE1

Digital marketing is both an art and a science, and we’re looking for someone who excels at both creative and quantitative thinking. As an SEM Analyst, you will play an integral role in developing and optimizing our marketing campaigns. You'll be weighing in on the best ways to grow our user base, drive product usage, and increase customer retention via digital advertising and other marketing channels. You’ll learn functional digital marketing skills, all while making a real and quantifiable difference in our marketing efforts for all of the companies in IXL’s family of brands including IXL, Rosetta Stone, Education.com, and TPT.

This is a full time position in our San Mateo, CA headquarters office.


  • Eat, breathe, and live data. Identify key trends to figure out what’s working so that we can scale it and what isn't working so that we can scrap or refine it
  • Help manage our ad accounts, including Google, Bing, Facebook, Pinterest, TikTok, and more. Maintain and monitor spend, conversions, and other key metrics. Brainstorm and implement new campaigns to drive engagement and acquire customers profitably
  • Write clear, effective ads for all of our properties across all ad platforms. Test out different types of messaging. Tailor messaging to different types of customers (parent, teacher, international users, language learner, etc.)
  • Collaborate with our UI team to design engaging creative
  • Question and continuously test everything. From on-site testing to email optimization to onboarding flows in our app, we optimize every detail of the IXL end-user experience


  • BA/BS degree with some experience in SEM or data analysis
  • Possess strong quantitative and creative-thinking skills. Critical-thinking and problem-solving skills are also a must
  • Excellent writing and editing skills with a keen attention to detail
  • Familiarity with PPC-related concepts such as attribution and cross-device conversions
  • Pivot tables and VLOOKUPs in Microsoft Excel are second nature to you
  • Be a fast learner! This team moves quickly and ad platforms constantly update with new features we take advantage of
  • Have a passion for educational technology and a desire to help us bring personalized learning to students around the world!

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $67,000 to $75,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.


IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

  • 1 in 4 students in the United States uses IXL.com
  • Rosetta Stone provides an immersive learning experience for 25 languages
  • Wyzant is the nation's largest community of tutors, covering 300+ subjects
  • Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.