About Ziplines

Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we have the opportunity to help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs and our net promoter score is consistently in the excellent range — student outcomes are at the center of our company mission.

That’s why dozens of leading U.S. colleges and universities, including the University of Virginia, the University of Arizona, and the University of Oregon, trust Ziplines Education as a continuing education partner. Together, we empower adult learners to confidently pursue the career they’ve always wanted. And we’re doing it at scale, powered by an incredible team. In August 2023, we raised a $6.4M Series A and are on a trajectory to achieve profitability in 2025.

About you

You're a thoughtful product marketer, keen on deeply understanding what makes our learners tick. You see the world through a consumer lens, leveraging personas and customer interviews and market research to identify and articulate the value proposition of our individual products. You’re a hands-on, roll-up-your-sleeves doer who is excited to influence the organization's growth through data-driven, actionable consumer insights, anchored to Ziplines' mission, strategy, and core differentiators.

About the Role:

As Ziplines Education's first product marketing hire, you will be responsible for establishing the function, as well as the value of product marketing across the business. Key areas of responsibility include product positioning, GTM strategy, as well as customer and market insights:

GTM Strategy & New Program Launches: Responsible for shaping and defining our strategy for new course offerings, helping to establish Product-Market-Fit by contributing to the discovery, pilot, and launch of new programs.

Product Positioning & Analysis: Help to drive improved funnel performance for existing programs through analysis, customer insight work, and product positioning enhancements.

Market Research: Lead Ziplines customer and market insight work to inform ongoing improvements to our existing programs, as well as net-new course development.

You will:

• Conduct comprehensive market research to gain insights into customer needs, preferences, and industry trends, leveraging findings to inform enhancements to current programs and the development of new courses.

• Collaborate closely with the growth and LXD teams to ensure effective articulation of product value propositions and support ongoing customer engagement and lifetime value.

• Contribute to the development of marketing collateral, including the learner-facing marketing syllabus, website and email copy, training materials for the admissions team, etc., to effectively communicate Ziplines Education's value proposition to target audiences.

• Work closely with the analytics, growth, and LXD teams to help define our approach to future course selection, including market research, persona definition, and potential GTM strategies.

• Monitor and analyze competitive landscape and industry developments to identify opportunities to refresh critical content areas and provide ongoing strategic recommendations focused on product success and differentiation.

• Work cross-functionally to build and shape Ziplines AI strategy and help answer open questions around how we embed AI into our organization and our courses.

You have:

• 3+ years leading product marketing strategy and execution for a startup or high-growth organization (at least 2+ years in higher education).

• 5+ years of experience in general marketing, product, or product marketing experience, including customer research, creation of personals and definition around value proposition.

• Proven experience in developing and scaling product marketing at early-stage startup organizations

• The ability to work cross-functionally, bridging gaps between different departments and ensuring cohesion in strategy and execution

• Strong communication skills, with the ability to present strategic initiatives to the executive team and gain buy-in your cross-functional counterparts

Our core values

• Focus on outcomes — students come first, always.

• Be trustworthy — deliver, be honest, have our backs.

• Be humble — we’re in this together.

• Be curious — continuous learning drives innovation.

• Be you — diverse thinking creates opportunity.

• You value and will contribute to a transparent, no B.S. culture.

Perks and benefits at Ziplines Education (full-time employees)

• Equity: Ownership is a core value, and each full-time employee can invest in Ziplines Education via a stock option (equity) grant, which will vest across four years.

• Time off: We offer a flexible paid time off policy, in addition to 10 paid holidays.

• Flexible, remote work environment: We are a fully distributed team with folks all over the U.S. We meet as a full team at least one time per week and have in-person gatherings or team offsites one or more times per year.

• Family health and wellness: Choose from a range of medical, dental, and vision insurance plans (premiums start at $0/month) for yourself or your family.

• 401K: We know your future self will thank you when you start contributing to your company-sponsored 401k.

• Plus, additional benefits we’d be happy to share with you during the hiring process.

Salary range for this role: $120,000 - $175,000 annually for candidates located in the San Francisco Bay Area (this is considered the Ziplines Education virtual home base). Individual compensation packages are based on a few different factors unique to each candidate, including their skills, location, experience, qualifications, and other job-related considerations

Ziplines, Inc. is proud to be an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other protected characteristics under applicable law.