Job Description:

Location:

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role:

At Wiley, we welcome you for who you are, the background you bring, and embrace individuals who get excited about learning whether online or by book. Learning is for everyone, and so is our workplace. Bring your experiences, your perspectives, and your passion. It’s in our differences that we empower the way the world learns.

About this role

The main objective of the Marketing Manager-Digital Channel Optimization is to integrate and optimize current digital marketing channels, such as social media marketing, online marketing, search engine optimization, and AI-enabled marketing platforms to better support the goals and targets of Wiley marketing in China. Working closely with colleagues in Journal Portfolio Marketing, Author Marketing, Institutional Marketing, and Data & Analytics, the role holder will be responsible for the effectiveness of our digital marketing campaigns and ensuring maximum impact through best-in-class execution tactics. The role holder will play a key part in defining a digital marketing channel strategy in China for both B2B and B2C markets.

Responsibilities

• Review and refine an overarching strategy for social media marketing, online marketing, and SEO for the China market.
• Drive and escalate AI-enabled marketing in digital channels, building new workflows and improving marketing efficiency using AI tools.
• Collaborate with local and global marketing teams to integrate all digital channels with an aim to maximize campaign effectiveness, track marketing performance, and enhance cross-team collaborations.
• Lead a local team of four to deliver digital campaigns and ensure the achievement of expected results.
• Elevate marketing performance with a focus on demand generation and submission growth through optimized digital marketing channels.
• Enhance Wiley’s brand and impact in Research and Learning communities through effective digital channels by collaborating with the content marketing team.
• Provide weekly and monthly analysis reports about digital channel performance to senior managers.
• Understand all changes and challenges in the market, explore new opportunities and channels to drive marketing performance, and provide insights to key stakeholders.
• Work closely with the global digital marketing team to develop innovative ways to enhance the performance and capabilities of our digital marketing efforts in the China market.

What we look for

The role holder will have strong experience in digital marketing in the China market and abundant knowledge about the global market. Collaborating with a team of passionate marketers, the role holder will be excited about using all digital channels to deliver performance and drive marketing capabilities. Being a team player is essential alongside strong communication skills for stakeholder engagement and consultations.

Essential

• A master’s degree in science
• 5-6 years of digital marketing experience, including social media marketing, AI-enabled marketing, and proven success
• Solid understanding and knowledge of working with local digital marketing channels, SEO, and a broad understanding of paid media and AI tools for marketing
• Strong attention to detail, demonstrated analytical and problem-solving skills
• Skilled management and performance-driven team leadership

Desirable

• Experience with AI-enabled marketing in content generation and campaign planning
• Social media marketing experience in RedNote, WeChat, Douyin, etc.
• Digital channel GTM strategy
• Insights about the publishing industry and customers’ needs
• Teamwork and collaboration mindset
• Good communication skills with local and global teams

About Wiley:

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.