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Senior PPC Campaign Manager



Tel Aviv District, Israel
Posted on Sunday, June 9, 2024

About Masterschool:

For some people, education is a job. For us, it’s our obsession. Masterschool is on a mission to build the world’s largest school by providing everyone the opportunity to create a rewarding career. We’re a global network of success-based schools led by industry leaders. Our immersive online training programs provide you the skills and training to build a career in tech. Masterschool programs consist of mentorship, professional guidance, and a robust industry network. We’ve raised a $100M seed round from leading venture funds and we’re just getting started. We are now hiring a pivotal player to be the heart and soul of the company.

We are seeking an experienced campaign manager to join our fast-growing marketing team. What you will be doing:

  • Launch and manage comprehensive PPC campaigns across a variety of platforms, including Google Ads and social media channels, to drive user acquisition and achieve business objectives.
  • Track and analyze key performance metrics to evaluate campaign effectiveness. Use data-driven insights, A/B testing, and other optimization strategies to enhance return on investment.
  • Efficiently allocate and manage campaign budgets to ensure optimal expenditure and performance.
  • Produce detailed reports on campaign performance, offering insights and recommendations for improvement.
  • Work closely with other stakeholders in the marketing team. Provide instructions and feedback for copy and creatives to ensure assets meet campaign requirements. Regularly test and refine ad components in collaboration with the team to boost results.

What you need to succeed

  • 2+ years of hands-on experience in managing PPC campaigns across multiple platforms with substantial advertising budgets
  • Strong analytical skills
  • Proficiency with BI platforms such as Tableau
  • Excellent communication and collaboration abilities

If you are passionate about helping build a category-defining company in Education, we encourage you to apply.